Traction Apps vs Yoco
Traction Apps
All the tools needed to run and grow your business including Payments, Inventory Management, E-commerce and Invoicing
156 employees · est. 2018 · Nigeria
Yoco
Africa’s pioneering fintech, empowering businesses with a connected ecosystem of payment and business tools
552 employees · est. 2015 · South Africa
Yoco is the older company (2018 vs 2015); Yoco is the larger of the two.
Side-by-Side Comparison
| Metric | Traction Apps | Yoco |
|---|---|---|
| Founded | ||
| Founded | 2018 | 2015 older |
| Headquarters | ||
| Headquarters | Nigeria | South Africa |
| Employees | ||
| Employees | 156 | 552 larger |
| Industry | ||
| Industry | E-Commerce, Mobile, Payments | Financial Services, Fintech, Payments |
| Funding Stage | ||
| Funding Stage | Non Equity Assistance | Series C |
| Total Funding | ||
| Total Funding | $10.00M | $176.00M |
| Funding Rounds | ||
| Funding Rounds | 4 | 7 |
| Services | ||
| Services | Not tracked yet | Card payment solutions, Point of sale hardware and software, E-commerce payment solutions, Integrated financial management tools |
| Target Customers | ||
| Target Customers | Not tracked yet | Small businesses, Retail, Food and Beverage, Health and Beauty, Service-based industries |
| Taxonomy | ||
| Taxonomy | PaymentsInvoicingSmall BusinessesSMEsAfricaOperating System +1 | Digital Commerce PlatformPayments EcosystemSmall Business SolutionsCard PaymentsBusiness Growth InsightsPoint Of Sale +5 |
| Website | ||
| Website | tractionapps.co | yoco.com |
About Traction Apps
Traction Apps is a Nigerian-based startup founded in 2018 offering a comprehensive suite of tools covering Payments, Inventory Management, E-commerce, and Invoicing, embodying their slogan "All the tools needed to run and grow your business." Targeting small businesses, the company aims to provide a...
About Yoco
Yoco is a trailblazer in the fintech landscape of Africa, dedicated to empowering businesses with a seamlessly connected ecosystem of payment and business tools. As an all-encompassing digital commerce platform designed specifically for small businesses, Yoco simplifies the ability to sell and manag...
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Compiled from the BounceWatch company index. We last looked at Traction Apps on 12 Sep 2024, and Yoco on 5 Jul 2025. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
