Wati
End-to-end WhatsApp API solution for SMBs across the globe. Trusted by the fastest-growing brands in over 100+ countries
154 employees · est. 2019 · Hong Kong S.a.r.
-logo.jpg "Zendesk Sunshine Conversations (formerly Smooch)"){kind=logo}
Zendesk Sunshine Conversations (formerly Smooch)
Enabling businesses to connect customer data to deliver the best CX. Follow Zendesk to keep the conversation going
9 employees · est. 2015 · Montreal, Canada
Zendesk Sunshine Conversations (formerly Smooch) is the older company (2019 vs 2015); Wati is the larger of the two.
Side-by-Side Comparison
| Metric | Wati | Zendesk Sunshine Conversations (formerly Smooch) |
|---|---|---|
| Founded | ||
| Founded | 2019 | 2015 older |
| Headquarters | ||
| Headquarters | Hong Kong S.a.r. | Montreal, Canada |
| Employees | ||
| Employees | 154 larger | 9 |
| Industry | ||
| Industry | Not tracked yet | AI |
| Funding Stage | ||
| Funding Stage | Series B | Seed |
| Total Funding | ||
| Total Funding | $31.30M | $10.00M |
| Funding Rounds | ||
| Funding Rounds | 3 | 1 |
| Services | ||
| Services | AI-powered Chatbots, WhatsApp Business API, Instagram and Facebook Automation, Campaign Management, Sales and Support Team Collaboration | Not tracked yet |
| Target Customers | ||
| Target Customers | E-commerce Businesses, Marketing Agencies, Healthcare Industry, Educational Platforms, Enterprises with High Customer Interaction | Not tracked yet |
| Taxonomy | ||
| Taxonomy | WhatsApp API, Conversational Platform, Customer Engagement, AI Solutions, Shared Inboxes, Broadcast Messaging, Intelligent Chatbots, Real-time Conversations, SaaS Startup, Customer Support, Lead Generation, Business Messaging, Chat Automation, Conversational AI | CRM Platform, Digital Channels, Conversational Messaging, Customer Data Integration, Sales Enablement, Service Context, Marketing Integration, Developer-Friendly APIs, Bots, Software Integration |
| Website | ||
| Website | wati.io | smooch.io |
About Wati
Wati, founded in 2019 and headquartered in Hong Kong S.A.R., is a rapidly expanding global SaaS startup that redefines customer engagement through WhatsApp's Business API. The company is trusted by over 8,000 businesses across more than 100 countries, allowing them to deliver personalized, real-time...
About Zendesk Sunshine Conversations (formerly Smooch)
Zendesk Sunshine Conversations (formerly Smooch) is a part of Zendesk’s open and flexible CRM platform, Zendesk Sunshine, which aims to help businesses connect customer data for delivering exceptional customer experiences. Established in 2015 and headquartered in Canada, the company focuses on AI an...
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BounceWatch watches Wati and Zendesk Sunshine Conversations (formerly Smooch) for new funding, fast hiring, new executives and a change of software vendor. When one happens, we email you the same day.
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Compiled from the BounceWatch company index. We last looked at Wati on 10 Apr 2026, and Zendesk Sunshine Conversations (formerly Smooch) on 11 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
