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Soundtrack logo — An unbeatable music streaming service, built for your busine...

Soundtrack

An unbeatable music streaming service, built for your business. Over 100 million songs and 1500+ playlists, made legal.

Founded 2013 Sweden Sweden 264 employees Venture round Total: $111.90M Music, Retail +1

General Information

Company Name Soundtrack
Founded Year 2013
Location Sweden Sweden
Employees 264
Industries Music, Retail, Streaming
Funding Stage Venture round
Business Model B2B, SaaS, API
Revenue Model Subscription, Tiered Pricing, Licensing
Social

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About Soundtrack

Soundtrack, founded in 2013 and headquartered in Sweden, positions itself as an exceptional music streaming service tailored for commercial businesses. With a library of over 100 million songs and more than 1,500 playlists, the platform is designed to meet the needs of varied establishments, including restaurants, bars, hotels, and retail stores, ensuring they can legally enhance their brand ambiance with music.

The company operates at the intersection of the Music, Retail, and Streaming industries, providing not just music but also professional tools that elevate the overall user experience. The recent venture round investment on June 14, 2023, amounted to $15.00M, backed by notable investors such as Industrifonden, Fuel Venture Capital, LionTree, Schusterman Family Investments, TriplePoint Ventures, Telia Company, MUSIC, JS Capital Management, Dundee Partners, and DIG. This investment underpins Soundtrack's potential to capture a global market craving legal and comprehensive music solutions for their businesses.

Business keywords: music streaming service, business music solutions, commercial music licensing, background music service, music platform for businesses, legal music for businesses, B2B music platform, business subscription music, music technology solutions, soundtrack for venues, retail music service, restaurant music service, hotel music service, music playlists for businesses, business software

Services & Products

Streaming Service for Business
Playlist Generation
Music Scheduling
Remote Control Music Management
Licensing and Compliance

Target Customers

Retail Stores Restaurants Hotels Gyms Cafés & Coffee Shops Bars & Pubs Offices Community Centers

Funding Rounds & Investors (8)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $15.00M 10
Industrifonden Fuel Venture Capital LionTree
Industrifonden, Fuel Venture Capital +8
14 Jun 2023
Series D Undisclosed -
01 May 2020
Convertible Note $10.00M 1
Fuel Venture Capital
Fuel Venture Capital
19 Nov 2019
Venture Round kr54.00M -
27 Jul 2018
Series C $22.00M 7
Creandum Balderton Capital Industrifonden
Creandum, Balderton Capital +5
17 Feb 2017
Series B $10.90M 7
Creandum Northzone Wellington Partners
Creandum, Northzone +5
23 Jun 2015
Venture Round Undisclosed 1
Wellington Partners
Wellington Partners
20 May 2014
Seed Round Undisclosed 1
Stefan Blom
01 Jun 2013

Soundtrack Alternatives & Competitors

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Soundtrack vs
Spotify
Spotify

Music streaming service

IPO
913 employees
Music, Media
Compare Soundtrack vs Spotify
Soundtrack vs
Ambie
Ambie United Kingdom

Using music to create positive and memorable guest experiences

Seed
12 employees
Hospitality, Information Technology
Compare Soundtrack vs Ambie
Soundtrack vs
Feed Media Group (FMG)
Feed Media Group (FMG) United States

Making it easy, fast, and legal for businesses to use music to power the most engaging customer expe...

Venture round
45 employees
Digital Media, Enterprise Software
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FAQ About Soundtrack

An unbeatable music streaming service, built for your business. Over 100 million songs and 1500+ playlists, made legal.
Soundtrack was founded in 2013.
Soundtrack is headquartered in Sweden.
Soundtrack operates in Music, Retail and Streaming. Its work centres on music streaming service, business music solutions, commercial music licensing and background music service. Its customers include Retail Stores, Restaurants and Hotels.
Soundtrack has a B2B, SaaS and API business model. Its revenue comes from Subscription, Tiered Pricing and Licensing.
Soundtrack has approximately 264 employees.
Soundtrack has completed 8 funding rounds, raising a total of $111.90M. The latest funding stage is Venture round.
Soundtrack offers: Streaming Service for Business, Playlist Generation, Music Scheduling, Remote Control Music Management, Licensing and Compliance.
Top alternatives and competitors to Soundtrack include Spotify, Ambie, Feed Media Group (FMG), Rightsify, Rockbot. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Soundtrack and Spotify are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Soundtrack, https://bouncewatch.com/company/soundtrack-your-brand, updated 25 March 2026. When citing, please name BounceWatch and link this page.

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