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35up (acquired by Sovendus) logo — Bringing Embedded Cross-Selling into every online checkout.

35up (acquired by Sovendus)

Bringing Embedded Cross-Selling into every online checkout.

Founded 2020 Germany Berlin, Germany 11 employees Total: $8.30M

General Information

Company Name 35up (acquired by Sovendus)
Founded Year 2020
Location Germany Berlin, Germany
Founders / Decision Makers
Team member
Employees 11
Business Model B2B, SaaS, API
Revenue Model Commission, Transaction Fee, Usage Based
Social

BounceWatch is an independent company data service, not affiliated with 35up (acquired by Sovendus). To contact 35up (acquired by Sovendus), visit 35up.com.

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About 35up (acquired by Sovendus)

35up, founded in 2020 and headquartered in Germany, is at the forefront of revolutionizing online retail through its innovative approach to cross-selling. Their slogan, “Bringing Embedded Cross-Selling into every online checkout,” encapsulates their unique value proposition.

The company empowers online merchants to generate additional revenue through cross-selling without the usual inventory and working capital risks. Utilizing a sophisticated recommendation engine, 35up offers a vast selection of both physical and digital products through a headless API, seamlessly integrating into merchant checkouts. Already a partner of some of Europe’s leading merchants, they significantly enhance contribution margins by presenting highly relevant product and service options to customers.

Their most recent noteworthy funding was a €5.00M Early VC investment, completed on 01 September 2022, with participation from Brinc, Capnamic Ventures, and Coparion. This influx of capital is expected to propel further growth and solidify market presence.

Business keywords: Embedded Cross-Selling, Online Checkout Optimization, E-commerce Solutions, Recommendation Engine, Headless API, Vendor Network, Digital Products, Physical Products, Inventory Risk Management, Working Capital Optimization, Contribution Margin Enhancement, Product Recommendation, Cross-Selling Strategy, Merchant Revenue Growth

Services & Products

Cross-Selling Technology
Upselling Technology
Data-Driven Product Recommendations
Performance Optimization at Checkout
Cart Abandonment Reduction
Email Marketing Solutions
Lead Generation

Target Customers

E-commerce Platforms Online Retailers Brands seeking revenue optimization Enterprises aiming to reduce cart abandonment Companies interested in cross-selling opportunities

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC €5.00M 3
Brinc Capnamic Ventures Coparion
Brinc, Capnamic Ventures +1
01 Sep 2022
Seed $3.30M 1
Coparion
Coparion
01 Mar 2021

Latest News

View All
VisionAI raises €5M to help e-commerce merchants take on Amazon — Tech
VisionAI raises €5M to help e-commerce merchants take on Amazon
Tech Jan 23, 2024

35up (acquired by Sovendus) Alternatives & Competitors

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35up (acquired by Sovendus) vs
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35up (acquired by Sovendus) vs
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35up (acquired by Sovendus) vs
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FAQ About 35up (acquired by Sovendus)

Bringing Embedded Cross-Selling into every online checkout.
35up (acquired by Sovendus) was founded in 2020.
35up (acquired by Sovendus) is headquartered in Berlin, Germany.
35up (acquired by Sovendus) has a B2B, SaaS and API business model. Its revenue comes from Commission, Transaction Fee and Usage Based.
35up (acquired by Sovendus) has approximately 11 employees.
35up (acquired by Sovendus) has completed 2 funding rounds, raising a total of $8.30M.
35up (acquired by Sovendus) offers: Cross-Selling Technology, Upselling Technology, Data-Driven Product Recommendations, Performance Optimization at Checkout, Cart Abandonment Reduction, Email Marketing Solutions, Lead Generation.
Top alternatives and competitors to 35up (acquired by Sovendus) include iHairium, Askflow AI, Delta Tech, Silverlight, Spaarkly. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
35up (acquired by Sovendus) and iHairium are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for 35up (acquired by Sovendus), https://bouncewatch.com/company/35up, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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