Berlin, Germany
35up, founded in 2020 and headquartered in Germany, is at the forefront of revolutionizing online retail through its innovative approach to cross-selling. Their slogan, “Bringing Embedded Cross-Selling into every online checkout,” encapsulates their unique value proposition.
The company empowers online merchants to generate additional revenue through cross-selling without the usual inventory and working capital risks. Utilizing a sophisticated recommendation engine, 35up offers a vast selection of both physical and digital products through a headless API, seamlessly integrating into merchant checkouts. Already a partner of some of Europe’s leading merchants, they significantly enhance contribution margins by presenting highly relevant product and service options to customers.
Their most recent noteworthy funding was a €5.00M Early VC investment, completed on 01 September 2022, with participation from Brinc, Capnamic Ventures, and Coparion. This influx of capital is expected to propel further growth and solidify market presence.
