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52TOYS logo — Brand Proposition: PLAY FOR FUN Mission: To Make Life More I...

52TOYS

Brand Proposition: PLAY FOR FUN Mission: To Make Life More Insteresting Vision: To Become a Great Toy Company

Founded 2015 China Beijing, China 34 employees Series C Total: $92.25M Gaming

General Information

Company Name 52TOYS
Founded Year 2015
Location China Beijing, China
Employees 34
Industries Gaming
Funding Stage Series C
Business Model B2C, E Commerce, D2C
Revenue Model Product Sales, One Time Purchase, Licensing
Social

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About 52TOYS

52TOYS Development Co., Ltd., founded in 2015, stands as a prominent player in the toy industry, particularly distinguished within the realm of IP-driven toys. With a global footprint that spans China, Southeast Asia, North America, Japan, and beyond, the company is guided by the mission of "Making Life More Fun."

As a key player in its sector, 52TOYS has successfully curated a diverse portfolio of over 100 owned and licensed IPs. It leverages its "IP Hub" strategy to create an extensive range of toys including figures, action figures, wind-up toys, and more. Recognized by industry analysts, the company is poised as the second-largest multi-category IP toy company in China by projected 2024 GMV.

The most recent financial backing was a CNY400.00M Series C investment from Atlas Capital in September 2021, indicating robust investor confidence in its growth trajectory. As it continues to innovate, 52TOYS is well-positioned to elevate its brand on the global stage.

Business keywords: IP-driven toy company, Creative design, Product design, Consumer needs analysis, IP Hub strategy, Multi-category toys, Full-industry-chain operations, Action figures, Model kits, Wind-up toys, Plush toys, Derivative merchandise, IP incubating, Licensed IPs, Global market presence

Services & Products

Design and production of collectible toys and figurines
Online retail and e-commerce platform for collectibles
Rewards program implementation for customer engagement

Target Customers

Toy collectors Pop culture enthusiasts Fans of licensed characters (e.g., Crayon Shinchan, Minions) Gift shoppers looking for unique items Customers interested in blind box experiences

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series C $62.00M -
01 Sep 2021
Secondary Market CNY14.00M 1
Qiming Venture Partners
Qiming Venture Partners
01 Jul 2020
Series A $450.00K 1
Qiming Venture Partners
Qiming Venture Partners
01 Mar 2019
Series A $15.80M 3
Qiming Venture Partners Atlas Capital LLC Hongdao Capital
Qiming Venture Partners, Atlas Capital LLC +1
01 Mar 2018

52TOYS Alternatives & Competitors

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52TOYS vs
Keycraft Global
Keycraft Global United Kingdom

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52TOYS vs
Motion Blur Studio
Motion Blur Studio Turkey

We are making AAA Games with an independent soul.

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52TOYS vs
Subsonic™
Subsonic™ France

Gaming | Entertainment | Lifestyle company

12 employees
Consumer Goods, E-Commerce
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FAQ About 52TOYS

Brand Proposition: PLAY FOR FUN Mission: To Make Life More Insteresting Vision: To Become a Great Toy Company
52TOYS was founded in 2015.
52TOYS is headquartered in Beijing, China.
52TOYS operates in Gaming. Its work centres on IP-driven toy company, Creative design, Product design and Consumer needs analysis. Its customers include Toy collectors, Pop culture enthusiasts and Fans of licensed characters (e.g., Crayon Shinchan, Minions).
52TOYS has a B2C, E Commerce and D2C business model. Its revenue comes from Product Sales, One Time Purchase and Licensing.
52TOYS has approximately 34 employees.
52TOYS has completed 4 funding rounds, raising a total of $92.25M. The latest funding stage is Series C.
52TOYS offers: Design and production of collectible toys and figurines, Online retail and e-commerce platform for collectibles, Rewards program implementation for customer engagement.
Top alternatives and competitors to 52TOYS include Keycraft Global, Motion Blur Studio, Subsonic™, BİLİŞİMOFİS Software Engineering & Digital Marketing, Sledgehammer Games. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
52TOYS and Keycraft Global are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for 52TOYS, https://bouncewatch.com/company/52toys, updated 20 March 2026. When citing, please name BounceWatch and link this page.

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