52TOYS vs Keycraft Global
52TOYS
Brand Proposition: PLAY FOR FUN Mission: To Make Life More Insteresting Vision: To Become a Great Toy Company
34 employees · est. 2015 · Beijing, China
Keycraft Global
Maximising Impulse Retail Potential — Together
71 employees · est. 1974 · Peterhead, United Kingdom
Keycraft Global is the older company (2015 vs 1974); Keycraft Global is the larger of the two.
1 signal in the last 90 days
Side-by-Side Comparison
| Metric | 52TOYS | Keycraft Global |
|---|---|---|
| Founded | ||
| Founded | 2015 | 1974 older |
| Headquarters | ||
| Headquarters | Beijing, China | Peterhead, United Kingdom |
| Employees | ||
| Employees | 34 | 71 larger |
| Industry | ||
| Industry | Gaming | Gaming |
| Funding Stage | ||
| Funding Stage | Series C | Not tracked yet |
| Total Funding | ||
| Total Funding | $92.25M | Not tracked yet |
| Funding Rounds | ||
| Funding Rounds | 4 | Not tracked yet |
| Services | ||
| Services | Design and production of collectible toys and figurines, Online retail and e-commerce platform for collectibles, Rewards program implementation for customer engagement | Not tracked yet |
| Target Customers | ||
| Target Customers | Toy collectors, Pop culture enthusiasts, Fans of licensed characters (e.g., Crayon Shinchan, Minions), Gift shoppers looking for unique items, Customers interested in blind box experiences | Not tracked yet |
| Taxonomy | ||
| Taxonomy | IP-driven Toy CompanyCreative DesignProduct DesignConsumer Needs AnalysisIP Hub StrategyMulti-category Toys +9 | Impulse ToysPocket Money ToysNovelty ToysEducational ToysScience KitsCraft Kits +9 |
| Website | ||
| Website | 52toys.com | keycraftglobal.com |
About 52TOYS
52TOYS Development Co., Ltd., founded in 2015, stands as a prominent player in the toy industry, particularly distinguished within the realm of IP-driven toys. With a global footprint that spans China, Southeast Asia, North America, Japan, and beyond, the company is guided by the mission of "Making...
About Keycraft Global
Keycraft Global is a company that was established in 1974 with the goal of supplying innovative retailers with pocket money toys and creative point-of-sale solutions. Over the years, Keycraft has grown to cater to a global customer base, serving everyone from tourist attractions to high street marke...
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Compiled from the BounceWatch company index. We last looked at 52TOYS on 20 Mar 2026, and Keycraft Global on 10 Nov 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.
