AdInMo logo — Creating click-free InGamePlay brand experiences for adverti...

AdInMo

Creating click-free InGamePlay brand experiences for advertisers. Driving new monetization for mobile game developers.

Founded 2017 United Kingdom Edinburgh, United Kingdom 23 employees Seed Total: $650.00K Advertising, Entertainment +3

General Information

Company Name AdInMo
Founded Year 2017
Location United Kingdom Edinburgh, United Kingdom
Employees 23
Industries Advertising, Entertainment, Gaming +2
Funding Stage Seed
Social

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About AdInMo

AdInMo, established in 2017, has positioned itself as a transformative player in the intersection of the Advertising, Entertainment, and Gaming sectors. Based in the United Kingdom, the company leverages its unique technology to seamlessly integrate ads into mobile games, transforming them into immersive brand experiences without breaking player engagement. This approach not only benefits brand advertisers by expanding their reach but also enhances game developers' monetization avenues while maintaining player satisfaction.

With a privacy-first ethos at its core, AdInMo utilizes contextual and behavioral first-party data to ensure that only relevant ads are shown, fostering an ecosystem where advertisers, developers, and players all thrive. The company’s compelling value proposition attracted the attention of notable investor Techstart Ventures, who participated in a £500.00K Seed Round on 20 May 2020. As the gaming industry continues to burgeon, AdInMo's innovative platform and strategic growth potential make it a promising investment prospect.

Business keywords: in-game advertising, mobile advertising, adtech, programmatic advertising, brand experiences, privacy-first personalization, behavioural data insights, contextual advertising, non-intrusive ads, player engagement, game monetization, player retention, premium audience targeting, mobile game developers, immersive ad formats

Services & Products

InGamePlay Monetization
Attention Metrics Reporting
Hybrid Monetization Solutions
Cross Promotion Tools
Immersive Ad Placements

Target Customers

Advertisers Game Developers Mobile Game Publishers Brands looking to improve player engagement Companies seeking attention metrics and brand uplift

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round £500.00K 1
Techstart Ventures
20 May 2020
Pre Seed Round $100.00K 1
Sputnik ATX
29 Jan 2019
Pre Seed Round $50.00K 2
Forum Ventures, Right Side Capital Management
10 Sep 2018

AdInMo Alternatives & Competitors

View All Alternatives
AdInMo vs
Anzu.io
Anzu.io Israel

The world’s most advanced in-game advertising platform.

Series B
105 employees
Advertising, Gaming
AdInMo vs
GADSME
GADSME France

World’s most sophisticated in-game advertising platform. Delivering unmatched results for Game Studi...

Seed
20 employees
Advertising, Gaming
AdInMo vs

Korea’s only full stack adtech company with full coverage of PC, mobile and TV ads. CrossTarget, Exe...

Series C
17 employees
Advertising, Marketing

FAQ About AdInMo

Creating click-free InGamePlay brand experiences for advertisers. Driving new monetization for mobile game developers.
AdInMo was founded in 2017.
AdInMo is headquartered in Edinburgh, United Kingdom.
AdInMo operates in Advertising, Entertainment, Gaming, Mobile and Marketing. Its work centres on in-game advertising, mobile advertising, adtech and programmatic advertising. Its customers include Advertisers, Game Developers and Mobile Game Publishers.
AdInMo has approximately 23 employees.
AdInMo has completed 3 funding rounds, raising a total of $650.00K. The latest funding stage is Seed.
AdInMo offers: InGamePlay Monetization, Attention Metrics Reporting, Hybrid Monetization Solutions, Cross Promotion Tools, Immersive Ad Placements.
Top alternatives and competitors to AdInMo include Anzu.io, GADSME, MOTIV Intelligence, Zynga, ResponsiveAds. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
AdInMo and Anzu.io are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for AdInMo, https://bouncewatch.com/company/adinmo, updated 27 September 2025. When citing, please name BounceWatch and link this page.

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