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Anzu.io logo — The world’s most advanced in-game advertising platform.

Anzu.io

The world’s most advanced in-game advertising platform.

Founded 2017 Israel Israel 105 employees Series B Total: $65.00M Advertising, Gaming +5

General Information

Company Name Anzu.io
Founded Year 2017
Location Israel Israel
Employees 105
Industries Advertising, Gaming, Platforms +4
Funding Stage Series B
Social

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About Anzu.io

Anzu.io is a leading intrinsic in-game ad solution revolutionizing the landscape of advertising in the gaming industry. Founded in 2017 and headquartered in Israel, Anzu.io is dedicated to providing advanced in-game advertising solutions for mobile, PC, console, and the metaverse. Anzu's in-game ad offerings prioritize players' experiences while enabling advertisers to connect with audiences programmatically in a non-disruptive and highly engaging manner. The company's patented 3D ad tracking engine, in conjunction with partnerships with renowned AdTech vendors and compliance with industry measurement standards, solidify Anzu as the preferred in-game advertising partner for brands and agencies globally. Furthermore, Anzu plays a pivotal role in supporting game developers by facilitating ad placements that seamlessly integrate with gameplay, thereby enabling consistent and reliable revenue streams throughout the entire game session. With its full-stack ad monetization solution compatible with all major and custom-built game engines, Anzu is positioned as the preferred in-game ad monetization partner for developers worldwide. With its recent successful $28.00M Series B investment on 27th June 2023, Anzu has garnered support from a stellar lineup of investors including Samsung NEXT, WPP, NBCUniversal, Sony Innovation Fund, Sprint Vc, Marque Ventures, Simon Equity Partners, Evolution Ventures, PayPal Ventures, and Harris Blitzer Sports & Entertainment. This backing underscores Anzu's mission to elevate advertising in games for brands, game developers, and gamers. For more information, visit Anzu's official website.

Business keywords: in-game advertising, ad tech, native ads, programmatic advertising, 3D ads, monetization, mobile advertising, console advertising, metaverse advertising, game development, brand experiences, interactive ads, advertising technology, gaming industry, digital advertising

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $28.00M 10
Samsung NEXT WPP NBCUniversal
Samsung NEXT, WPP +8
27 Jun 2023
Series B $20.00M 10
BITKRAFT Ventures HBSE Ventures SandHill Angels
BITKRAFT Ventures, HBSE Ventures +8
30 Mar 2022
Series A $9.00M 9
BITKRAFT Ventures Gaingels HBSE Ventures
BITKRAFT Ventures, Gaingels +7
02 Feb 2021
Series A Undisclosed 2
NaHCO3
NaHCO3, Alumni Ventures
21 Jan 2021
Series A $6.50M 3
BITKRAFT Ventures Axel Springer WPP
BITKRAFT Ventures, Axel Springer +1
06 Aug 2019
Seed Round $1.50M -
01 Apr 2017

Anzu.io Alternatives & Competitors

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Anzu.io vs
GADSME
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Anzu.io vs
AdInMo
AdInMo United Kingdom

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Anzu.io vs
Monetizr
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FAQ About Anzu.io

The world’s most advanced in-game advertising platform.
Anzu.io was founded in 2017.
Anzu.io is headquartered in Israel.
Anzu.io operates in Advertising, Gaming, Platforms, VR/AR, Web3, Marketing and eSports. Its work centres on in-game advertising, ad tech, native ads and programmatic advertising.
Anzu.io has approximately 105 employees.
Anzu.io has completed 6 funding rounds, raising a total of $65.00M. The latest funding stage is Series B.
Top alternatives and competitors to Anzu.io include GADSME, AdInMo, Monetizr, Socius AS, Bidstack. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Anzu.io and GADSME are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Anzu.io, https://bouncewatch.com/company/anzuio, updated 15 January 2025. When citing, please name BounceWatch and link this page.

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