Adireto

Adireto is a Singapore-based startup that specializes in helping web publishers grow their audience and revenue using machine learning. The company serves relevant content and ads over 500 million times per month, reaching over 100 million people worldwide every month and scaling. In 2018, they achieved the status of a Facebook High-Value client and Channel Partner, followed by becoming a Google Channel Partner in 2019. In 2020, Adireto is forecasting a turnover of over 25 million USD for its brands and partners.

The platform provided by Adireto enables web publishers to automate the media buying process from Facebook, Google, Outbrain, and Taboola and optimizes their website and programmatic ads, resulting in exponential audience growth and ad revenue. The company emphasizes the importance of using a variety of tests, tools, and channels in designing a successful campaign, coupled with the expertise and knowledge of the individuals involved.

Established in 2014, Adireto boasts a team with over 14 years of experience in the online advertising and publishing industry. The company has a global presence, with entities in Hong Kong, Singapore, Brazil, Australia, New Zealand, the United Kingdom, and the USA.

With no public record of the latest investment, Adireto presents an interesting prospect for potential investors given its impressive growth and strategic partnerships with major tech companies.