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Adjust logo — Adjust is trusted by marketers to measure and grow their app...

Adjust

Adjust is trusted by marketers to measure and grow their apps across platforms, from mobile to CTV and beyond.

Founded 2012 Germany Berlin, Germany 474 employees Acquired Total: $1.26B Advertising, Analytics +2

General Information

Company Name Adjust
Founded Year 2012
Location Germany Berlin, Germany +6
Employees 474
Industries Advertising, Analytics, Automation +1
Funding Stage Acquired
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Actively Hiring Aug 31, 2026

Hiring for 18 positions in the last 30 days.

New Partnership Aug 31, 2026

Adjust has announced a partnership with Snapchat, making Unified Attribution, a new optimization and measurement capability, officially available to Adjust customers.

Major Customer Win Aug 27, 2026

Adjust secured CrazyGames, one of the world's largest casual gaming platforms with 50M+ monthly active users, as a new customer after their migration.

Event Participation Aug 25, 2026

Adjust is participating in an evening event in Limassol on September 15, offering insights on scaling and performance marketing.

Feature Release Aug 24, 2026

Adjust has launched Growth Copilot, a new feature within their platform that enables users to increase revenue. It is discussed alongside Adjust MCP and their Agentic Growth Management framework.

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AI Insight

Bounce Watch AI
1 day ago

Adjust, an AppLovin subsidiary, continues to demonstrate significant post-acquisition vitality and strategic expansion. The recent onboarding of CrazyGames, a major casual gaming platform, highlights Adjust's continued ability to attract high-value customers and validate its platform's scalability. Coupled with a new strategic partnership with Snapchat to introduce Unified Attribution and ongoing hiring for 18 positions, these developments underscore Adjust's sustained market leadership and commitment to product innovation within the mobile and CTV marketing measurement space.

Signal Types
Customer Acquisition Hiring Partnership Product Enhancement
Strategic Labels
Customer Growth Product Innovation Strategic Partnerships
Next Move: Expansion
·
Impact: 8/10
·
Ideal For: AdTech Growth Equity & Strategic Acquirers

About Adjust

Adjust, a subsidiary of AppLovin (NASDAQ: APP), is a reputable player in the advertising and analytics industry. Founded in 2012 and headquartered in Germany, the company is celebrated for its robust solutions that empower marketers to measure and grow their apps across various platforms, including mobile and CTV.

Adjust is indispensable for digital brands and traditional companies venturing into mobile services, offering comprehensive support through the entire marketing journey. Its powerful measurement and analytics solutions enhance data visibility, deliver actionable insights, and improve performance.

The company's significant investment occurred on 01 February 2021, with a $1.00B acquisition investment by AppLovin. This strategic acquisition underscores Adjust’s value in the market and its potential for continued growth and innovation in app marketing solutions.

Taxonomy: Mobile App Attribution, CTV Analytics, In-app Analytics, App Store Statistics, Mobile Fraud Prevention, Mobile App Tracking, Conversion Tracking, Retargeting Tracking, Re-engagement Tracking, In-app Events Tracking, Deep Linking, AI Measurement, Digital Marketing Solutions, Data Visibility

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition •••••• 1 •••• •••• 01 Feb 2021
Series E •••••• 4
Investor Investor
•••• •••• 		01 Jun 2019
Series D •••••• 1
Investor
01 Oct 2015
Series C •••••• 4
Investor Investor Investor Investor
01 Sep 2014
Series B •••••• 4
Investor Investor Investor Investor
01 Jun 2013

View All 7 Funding Rounds

Latest News

View All
X-Flow invests $6 million in casual developer Plummy Games after Star Merge launch — Pocketgamer.biz
X-Flow invests $6 million in casual developer Plummy Games after Star Merge launch
Pocketgamer.biz Nov 23, 2022
Harder than Y Combinator, built by unicorn founders: EWOR is the fellowship you actually want to get... — Tech
Harder than Y Combinator, built by unicorn founders: EWOR is the fellowship you actually want to get into
Tech Apr 29, 2025
German Founder fellowship EWOR earmarks €60 million for “Founder prodigies” to scale faster and glob... — Eu-startups
German Founder fellowship EWOR earmarks €60 million for “Founder prodigies” to scale faster and globally
Eu-startups Apr 29, 2025
EWOR names Adjust veteran Simon Dussart as COO to scale its €60M founder fellowship — Tech
EWOR names Adjust veteran Simon Dussart as COO to scale its €60M founder fellowship
Tech Aug 06, 2025

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FAQ About Adjust

Adjust is trusted by marketers to measure and grow their apps across platforms, from mobile to CTV and beyond.
Adjust was founded in 2012.
Adjust is headquartered in Berlin, Germany.
Adjust operates in the following industries: Advertising, Analytics, Automation, Marketing.
Adjust has approximately 474 employees.
Adjust has completed 7 funding rounds, raising a total of $1.26B. The latest funding stage is Acquired.
Top alternatives and competitors to Adjust include Hevy, Match en Direct, busybusy, Relibion, JCards. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Adjust and Hevy are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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