Affective Markets logo — AI-driven platform that empowers FMCG, fashion/beauty, and e...

Affective Markets

AI-driven platform that empowers FMCG, fashion/beauty, and eCommerce brands by extracting consumer emotion insights.

Founded 2018 United States San Jose, United States 8 employees Pre-Seed Total: $307.50K E-Commerce, Fashion +1

General Information

Company Name Affective Markets
Founded Year 2018
Location United States San Jose, United States
Employees 8
Industries E-Commerce, Fashion, Marketing
Funding Stage Pre-Seed
Social

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About Affective Markets

Affective Markets is an Israel-based startup that aims to revolutionize marketing research by tapping into the emotional data layer of consumer decision-making. The company's slogan "We help clients make comprehensive decisions by predicting the market's emotional reaction to products and concepts" reflects its core mission. Founded in 2016, Affective Markets addresses the disparity between the emotional nature of purchasing decisions and the reliance on rational thinking in traditional marketing research methods. Affective Markets leverages an innovative AI-based SaaS service to predict the market's emotional reaction to various elements such as ideas, products, branding identities, and marketing messages. This service aims to provide quantitative emotional insights from data, enabling clients to make more informed decisions. Notably, the company's solution is both affordable and offers a short response time, making it accessible to a wide range of businesses within the E-Commerce, Fashion, and Marketing industries. In July 2019, Affective Markets successfully secured a $7.50K Seed Round investment from the Iftach Group. This investment signifies the market's recognition of the potential impact and value of Affective Markets' innovative approach to emotional data-driven marketing research. With a unique positioning in the industry and a strong foundation, Affective Markets is poised to continue making waves in the realm of consumer behavior analysis and prediction. [Source: Affective Markets]

Taxonomy: market research, emotional data analysis, predictive analytics, AI-based SaaS service, consumer behavior, emotional reaction prediction, data insights, ecommerce, personalization, small business, online shops

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Pre Seed Round $150.00K -
01 Jul 2019
Seed Round $7.50K 1
Iftach Group
01 Jul 2019
Seed Round $150.00K 1
Jonathan Karten
01 Jan 2019

Affective Markets Alternatives & Competitors

Affective Markets vs
Grips Intelligence
Grips Intelligence United States

Empowering Retailers and Brands with Competitive Intelligence for Tangible Growth.

Series A
22 employees
E-Commerce, SaaS
Affective Markets vs
Affairal
Affairal United States

Fashion that’s so personal !

2-10 employees
E-Commerce, Fashion
Affective Markets vs

Unique insights based on billions of e-commerce transactions at the consumer level. Now part of Niel...

Series B
60 employees
AI, Big Data

FAQ About Affective Markets

AI-driven platform that empowers FMCG, fashion/beauty, and eCommerce brands by extracting consumer emotion insights.
Affective Markets was founded in 2018.
Affective Markets is headquartered in San Jose, United States.
Affective Markets operates in E-Commerce, Fashion and Marketing. Its work centres on market research, emotional data analysis, predictive analytics and AI-based SaaS service.
Affective Markets has approximately 8 employees.
Affective Markets has completed 3 funding rounds, raising a total of $307.50K. The latest funding stage is Pre-Seed.
Top alternatives and competitors to Affective Markets include Grips Intelligence, Affairal, Foxintelligence, ListenFirst, Koikoi E-Commerce Agency. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Affective Markets and Grips Intelligence are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Affective Markets, https://bouncewatch.com/company/affective-markets, updated 27 October 2024. When citing, please name BounceWatch and link this page.

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