Affinity Solutions vs Resonate

Affinity Solutions

Actionable consumer purchase data for better brand health, sales lift, market share, and loyalty

268 employees · est. 2005 · New York, United States

Resonate

The deepest, freshest, most actionable consumer data. One easy-to-use, AI-driven platform ready for a post-cookie world

189 employees · est. 2008 · Reston, United States

Affinity Solutions is the older company (2005 vs 2008); Affinity Solutions is the larger of the two.

Side-by-Side Comparison

Metric	Affinity Solutions	Resonate
Founded
Founded	2005 older	2008
Headquarters
Headquarters	New York, United States	Reston, United States
Employees
Employees	268 larger	189
Industry
Industry	Analytics, Finance, Marketing	Advertising, Analytics, Automation
Funding Stage
Funding Stage	Venture round	Private Equity
Total Funding
Total Funding	$35.50M	$37.00M
Funding Rounds
Funding Rounds	3	7
Taxonomy
Taxonomy	Consumer Purchase DataBrand HealthSales LiftMarket ShareLoyaltyData-driven Marketing +9	Consumer IntelligenceAI-driven PlatformData-driven MarketingCustomer EngagementBrand InsightsHuman Element +9
Website
Website	affinity.solutions	resonate.com

About Affinity Solutions

Affinity Solutions provides actionable consumer purchase data for better brand health, sales lift, market share, and loyalty. The company offers the largest consumer purchase dataset in the U.S. market, offering a comprehensive view of consumers' spending habits. This includes what, when, where, and...

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About Resonate

Resonate is a consumer intelligence platform founded in 2008 and based in Reston, VA. The company prides itself on understanding the human element, focusing on values and motivations to enable better customer engagement. Recognized as a “Cool Vendor” in Data-Driven Marketing by Gartner and a finalis...

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Frequently Asked Questions

Affinity Solutions was founded in 2005, based in New York, United States, with 268 employees. Affinity Solutions provides actionable consumer purchase data for better brand health, sales lift, market share, and loyalty. The company offers the largest consumer purchase dataset in the U.S. marke. Resonate was founded in 2008, based in Reston, United States, with 189 employees. Resonate is a consumer intelligence platform founded in 2008 and based in Reston, VA. The company prides itself on understanding the human element, focusing on values and motivations to enable better.

Affinity Solutions has raised $35.50M and Resonate $37.00M. Latest stage: Affinity Solutions Venture round, Resonate Private Equity.

Both work in Analytics and Marketing and list data-driven marketing among their focus areas.

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Compiled from the BounceWatch company index. We last looked at Affinity Solutions on 12 Sep 2024, and Resonate on 12 Sep 2024. Where a field is blank here, it means we have not recorded it — not that the answer is zero. How we source and date this.