San Francisco, United States
Affinity.co positions itself as a transformative force in customer relationship management for the private capital sector, offering a distinct edge with its Relationship Intelligence. The company identifies a key gap in traditional CRM systems, which often fail to adequately track the complex professional relationships crucial to winning deals. Affinity's platform addresses this by automating data entry, revealing insightful relationship contexts, and empowering teams to capitalize on every business opportunity.
Since its founding in 2014, Affinity has garnered the trust of over 3,000 organizations globally, spanning industries such as private equity, venture capital, and investment banking. The company is headquartered in San Francisco and has been notably supported by top investors like Menlo Ventures, Advance Venture Partners, 8VC, and MassMutual Ventures. Its latest funding came as an $80.00M Series C round on September 1, 2021, backed by a reputable roster including Pear Ventures, Sway Ventures, and others.
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