Afrifocus Securities

Afrifocus Securities is a South African financial services company offering stockbroking, portfolio management, and wealth management services. Established in 2000, it has been a stockbroker member of the JSE for over two decades, catering to institutional and private clients with approximately 7000 accounts and offices in Sandton and Durban.

In the securities unit, Afrifocus provides independent research and executes JSE trades for institutions. The company has a partnership with CM – CIC, a large European research house with offices in London, Paris, and New York, enabling the offering of local research grounded in global knowledge.

The Personal Wealth unit is equipped with a team of portfolio managers led by a Chief Investment Officer, supported by independent in-house research. Afrifocus also offers a competitively priced online trading platform, providing added convenience to its clients.

Additionally, Afrifocus Wealth Management focuses on distributing unit trusts and collective investment schemes listed on the investment platforms of large investment houses. The company's first partner for the distribution of investment products is the Allan Gray platform, which exclusively includes the best-of-breed unit trusts and employs a screening process to safeguard clients from poor performing asset managers.

Afrifocus views Wealth Management as a natural extension of its services, offering clients the convenience of consolidating their stockbroking account and unit trust portfolio under a single umbrella. This streamlined approach allows clients to deal with both portfolios through one individual, their Afrifocus Portfolio Manager.