London, United Kingdom
Air & Grace is a United Kingdom-based startup founded in 2014 with a unique proposition in the footwear industry. With the slogan “Created By Women, For Women, Air & Grace make ‘astonishingly comfortable’ shoes that quite simply look amazing,” the company combines elegance with comfort, addressing a common pain point for women seeking stylish yet wearable shoes.
Originating from the extensive experience of its founder, who spent over two decades with international footwear brands, Air & Grace was born from a personal quest to create shoes that “feel as good as they look.” The company operates within the Entertainment, Fashion, and IT industries, balancing innovation and style with a philosophy of being "made beautiful for busy feet."
Their last funding round was a Seed Round of £150.00K on 23 July 2014, with notable investments from Worth Capital and Seedrs. This strong start positions Air & Grace as a promising player in the niche yet expansive market for stylish women's footwear.
