Akkroo, founded in 2013 and headquartered in the United Kingdom, addresses a crucial pain point in the Advertising, Information Technology, and SaaS industries. Their solution targets outdated event lead collection methods, which are traditionally reliant on manual practices like exchanging business cards and badge scanning. With the slogan, "Event lead collection methods are outdated, often relying on manual and disconnected methods like business cards," Akkroo emphasizes its mission to innovate the lead capture process.
The company has gained notable market traction and investment appeal, evident in their £1.75M Series A investment secured on 02 August 2018. This investment round was led by Conviction Investment Partners, signaling the potential scalability and relevance of Akkroo's technology in modernizing sales and marketing events globally.