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Alenty logo — company profile

Alenty

Founded 2007 France France 17 employees Venture round Advertising, Internet +1

General Information

Company Name Alenty
Founded Year 2007
Location France France
Employees 17
Industries Advertising, Internet, Marketing
Funding Stage Venture round
Social

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About Alenty

Alenty is a French startup established in 2007 by experts in web analytics and market research. The company has swiftly emerged as a leader in ad-viewability measurement and optimization. Its unique technology is utilized by major players in the online advertising market, including media agencies, publishers, trading desks, and ad-technology companies. Notably, in 2012, the US Internet Advertising Bureau began endorsing "viewable impressions" as a standard for the advertising industry. This pivotal shift has positioned Alenty as a key player in assisting its clients with the transition from a CPM-based model to a more qualitative media purchase world centered around ad-viewability. The last investment, a Venture Round investment dated 01 May 2007, was facilitated by AGORANOV. This implies that Alenty has been successful in attracting venture funding, enabling the company to strengthen its position in the advertising industry.

Business keywords: Ad-viewability measurement, Online advertising, Media agencies, Publishers, Trading desks, Ad-technology companies, CPM-based model, Viewable impressions, Web analytics, Market research, Optimization, Real-time campaigns, Media purchase, US Internet Advertising Bureau, Qualitative media

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round Undisclosed 1
AGORANOV
AGORANOV
01 May 2007

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FAQ About Alenty

Alenty was founded in 2007 by experts of web analytics and market research. Alenty has quickly become leader in ad-viewability measurement and optimization. Alenty's unique technology tells you if your ads are actually seen. It is used by all the major players of the online advertising market:...
Alenty was founded in 2007.
Alenty is headquartered in France.
Alenty operates in Advertising, Internet and Marketing. Its work centres on Ad-viewability measurement, Online advertising, Media agencies and Publishers.
Alenty has approximately 17 employees.
Alenty has completed 1 funding round. The latest funding stage is Venture round.
Top alternatives and competitors to Alenty include Quantum Advertising, GaleForce Digital Technologies, AudienceProject, Take1 Company, iSpot.tv. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Alenty and Quantum Advertising are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Alenty, https://bouncewatch.com/company/alenty, updated 29 October 2024. When citing, please name BounceWatch and link this page.

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