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Amoobi logo — Discover your in-store shopper journey

Amoobi

Discover your in-store shopper journey

Founded 2011 Belgium Belgium 20 employees Series A Total: $1.86M Analytics, Retail

General Information

Company Name Amoobi
Founded Year 2011
Location Belgium Belgium
Employees 20
Industries Analytics, Retail
Funding Stage Series A
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Amoobi

Amoobi, founded in 2011, is at the forefront of transforming how retailers approach customer data analytics. Their appeal lies in their ability to decode in-store shopper behaviors, making them a cornerstone for the Retail and Analytics industries.

With their slogan, "Discover your in-store shopper journey", Amoobi emphasizes a commitment to delivering unprecedented insights into customer interactions within retail spaces. This empowers retailers to architect macro-space and store layouts that align with consumer needs, effectively boosting sales per square foot.

Based in Belgium, Amoobi secured a notable $1.12M Series A investment on 01 June 2017, with backing from Nan Fung Life Sciences Real Estate. Despite the time since their last funding round, the company continues to represent a compelling opportunity for investors seeking to capitalize on innovation in retail analytics.

Business keywords: Retail Analytics, Customer Behaviour Data, Store Layout Optimization, Macro-Space Decision Making, Customer Journey, Shopper Experience, Customer Marketing, Category Management, Grocery Retail

Services & Products

Space Planning
Category Management
Floor Planning
Retail Media Solutions

Target Customers

Retailers FMCG Companies Store Managers Retail Professionals

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $1.12M 1
Nan Fung Life Sciences Real Estate
01 Jun 2017
Seed €500.00K -
01 Jul 2014
Seed €110.00K -
01 Sep 2013
Seed €130.00K -
01 Aug 2011
Spinout Undisclosed 1
xElle Ventures
xElle Ventures
01 Apr 2011

Amoobi Alternatives & Competitors

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Amoobi vs
Shoppermotion
Shoppermotion Spain

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Amoobi vs
buybuddy
buybuddy United Kingdom

Transform your store with buybuddy, the #1 solution for boosting offline conversion through physical...

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Amoobi vs
Nearbuy Systems
Nearbuy Systems

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FAQ About Amoobi

Discover your in-store shopper journey
Amoobi was founded in 2011.
Amoobi is headquartered in Belgium.
Amoobi operates in Analytics and Retail. Its work centres on Retail Analytics, Customer Behaviour Data, Store Layout Optimization and Macro-Space Decision Making. Its customers include Retailers, FMCG Companies and Store Managers.
Amoobi has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Amoobi has approximately 20 employees.
Amoobi has completed 5 funding rounds, raising a total of $1.86M. The latest funding stage is Series A.
Amoobi offers: Space Planning, Category Management, Floor Planning, Retail Media Solutions.
Top alternatives and competitors to Amoobi include Shoppermotion, buybuddy, Nearbuy Systems, Digital Mortar, Locarise. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Amoobi and Shoppermotion are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Amoobi, https://bouncewatch.com/company/amoobi, updated 7 September 2026. When citing, please name BounceWatch and link this page.

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