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Amplify Snack Brands logo — Our snacks are made with the fewest, cleanest, and simplest...

Amplify Snack Brands

Our snacks are made with the fewest, cleanest, and simplest ingredients possible to craft the best tasting products.

Founded 2014 United States Austin, United States 26 employees Private Equity Food and Beverage

General Information

Company Name Amplify Snack Brands
Founded Year 2014
Location United States Austin, United States
Founders / Decision Makers
Team member
Employees 26
Industries Food and Beverage
Funding Stage Private Equity
Social

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About Amplify Snack Brands

Amplify Snack Brands, owned by Hershey, is a fast-growing “better-for-you” (BFY) snack brand company based in Austin, Texas. Led by a team of world-class executives, the company produces guilt-free snacking products and prides itself in having products that taste great with simple ingredients. The Company’s anchor brand, SkinnyPop, is a leading BFY ready-to-eat (RTE), popcorn brand. Through its simple, major allergen-free, and non-GMO ingredients, the brand embodies the BFY mission and has amassed a loyal and growing customer base across a wide range of food distribution channels in the United States. In addition to SkinnyPop, other snacks include Paqui, Oatmega, and Pirate's Booty. Our snacks are made with the fewest, cleanest, and simplest ingredients possible to craft the best tasting products by fulfilling our purpose to fuel the joy of snacking without compromise! The last investment was a Private Equity Round investment at 17 July 2014, secured from TA Associates. Amplify Snack Brands operates in the Food and Beverage industry and was founded in 2014.

Business keywords: Better-for-you snacks, Snack food company, Ready-to-eat snacks, Clean label products, Guilt-free snacking, Non-GMO snacks, Allergen-free snacks, Popcorn snacks, Better-for-you brands, Healthy snacking, Simple ingredients, Premium snacking, Natural ingredients, Consumer food products, Food distribution channels

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round Undisclosed 1
TA Associates
TA Associates
17 Jul 2014

Amplify Snack Brands Alternatives & Competitors

View All Alternatives
Amplify Snack Brands vs
Chomps
Chomps United States

High-quality meat snacks that deliver on taste, simple ingredients and powerful nutrition!

Growth
268 employees
Food and Beverage
Amplify Snack Brands vs
Spoons of Taste
Spoons of Taste Germany

Delicious snacks made with all vegan, gluten-free, dairy-free nut-free, sugar-free ingredients.

Seed
2 employees
Food and Beverage, Nutrition
Compare Amplify Snack Brands vs Spoons of Taste
Amplify Snack Brands vs
HighKey
HighKey United States

HIGH IN AWESOME. NOT SUGAR.

27 employees
Food and Beverage, Manufacturing
Also compare with: Amplify Snack Brands vs SkinnyDipped SkinnyDipped View all alternatives

FAQ About Amplify Snack Brands

Our snacks are made with the fewest, cleanest, and simplest ingredients possible to craft the best tasting products.
Amplify Snack Brands was founded in 2014.
Amplify Snack Brands is headquartered in Austin, United States.
Amplify Snack Brands operates in Food and Beverage. Its work centres on Better-for-you snacks, Snack food company, Ready-to-eat snacks and Clean label products.
Amplify Snack Brands has approximately 26 employees.
Amplify Snack Brands has completed 1 funding round. The latest funding stage is Private Equity.
Top alternatives and competitors to Amplify Snack Brands include Chomps, Spoons of Taste, HighKey, WILDE, Natch. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Amplify Snack Brands and Chomps are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Amplify Snack Brands, https://bouncewatch.com/company/amplify-snack-brands, updated 20 December 2024. When citing, please name BounceWatch and link this page.

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