Angling Direct PLC logo — Getting Everyone Fishing

Angling Direct PLC

Getting Everyone Fishing

Founded 1997 United Kingdom Norwich, United Kingdom 206 employees Consumer Goods, Design +2

General Information

Company Name Angling Direct PLC
Founded Year 1997
Location United Kingdom Norwich, United Kingdom
Employees 206
Industries Consumer Goods, Design, E-Commerce +1
Business Model B2C, E Commerce, D2C
Revenue Model Product Sales, One Time Purchase, Commission
Social

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About Angling Direct PLC

Angling Direct PLC, founded in 1997, has established itself as the UK's largest specialist fishing tackle retailer, serving a niche yet loyal market. With a strong presence across 60 retail stores in the UK and one in the Netherlands, this consumer goods company effectively bridges traditional retail and e-commerce through its dedicated online platform.

Emphasizing a cultural philosophy of supporting anglers, Angling Direct has cultivated a community feel by employing in-store angling coaches and offering multimedia content through its online channel, ADTV. The company's own brand, Advanta, plays a key role in its wide product offering, reflecting its commitment to quality and angler success.

Positioned within the Consumer Goods, Design, E-Commerce, and Fashion industries, Angling Direct stands as an intriguing prospect for investors. Its potential for expansion in both physical and digital domains remains untapped. As of the latest data, the company has not disclosed recent investment rounds, indicating possible opportunities for initial or further funding.

Business keywords: fishing tackle retail, specialist fishing products, Advanta brand products, angler support initiatives, in-store angling coaching, community building, online content creation, fishing instructional resources, video tutorials, fish catching advice, product reviews, angler enjoyment enhancement, tackle insurance fulfillment, angler community engagement

Services & Products

Online Retail of Fishing Tackle
In-Store Shopping
Customer Support
Delivery Service
Fishing Tutorials and Education
Price Comparison Service

Target Customers

Beginner Anglers Experienced Anglers Fishing Enthusiasts Professional Anglers

No funding data available for Angling Direct PLC yet.

Angling Direct PLC Alternatives & Competitors

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FAQ About Angling Direct PLC

Getting Everyone Fishing
Angling Direct PLC was founded in 1997.
Angling Direct PLC is headquartered in Norwich, United Kingdom.
Angling Direct PLC operates in Consumer Goods, Design, E-Commerce and Fashion. Its work centres on fishing tackle retail, specialist fishing products, Advanta brand products and angler support initiatives. Its customers include Beginner Anglers, Experienced Anglers and Fishing Enthusiasts.
Angling Direct PLC has a B2C, E Commerce and D2C business model. Its revenue comes from Product Sales, One Time Purchase and Commission.
Angling Direct PLC has approximately 206 employees.
Angling Direct PLC offers: Online Retail of Fishing Tackle, In-Store Shopping, Customer Support, Delivery Service, Fishing Tutorials and Education, Price Comparison Service.
Top alternatives and competitors to Angling Direct PLC include Far Bank Enterprises. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Angling Direct PLC and Far Bank Enterprises are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Angling Direct PLC, https://bouncewatch.com/company/angling-direct-plc, updated 11 September 2026. When citing, please name BounceWatch and link this page.

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