Hoffman Estates, United States
Apmetrix Analytics, Inc. is a Chicago-based company that acquired the assets of Apmetrix in July 2017. Specializing in enterprise data management, the company offers analytics solutions for entertainment companies within the mobile, gaming, and digital media sectors. Its SaaS-based, multi-channel platform enhances operational efficiency and provides real-time data collection and visualization tools that enable companies to comprehend fan engagement and retention, ultimately boosting their bottom line.
Founded in 2012, Apmetrix focuses on multichannel analytics, revenue integration, and data automation. Its platform allows companies to consolidate revenue, advertising, social networks, and data from multiple vendors in one place, automate messages and rewards to cultivate user relationships, and monitor unlimited custom events in games or apps to assess usage and player behaviors. Additionally, it provides real-time access to display advertising revenue and acquisition campaigns and enables companies to conduct real-time tests on different user groups.
The company received a Seed Round investment led by VIVE X and HTC Vive on 13 October 2016.
Overall, Apmetrix stands out as a promising player in the analytics and mobile industries, with a strong focus on providing real-time insights and seamless data integration to empower entertainment businesses and drive boosted revenue.
