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Appature logo — Connecting Healthcare Insights with Precision Marketing

Appature

Connecting Healthcare Insights with Precision Marketing

Founded 2007 Private Equity Total: $9.60M Automation, Enterprise Software +5

General Information

Company Name Appature
Founded Year 2007
Industries Automation, Enterprise Software, Health Care +4
Funding Stage Private Equity
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About Appature

Appature is a Seattle-based technology firm that was acquired by IMS Health in March 2013. Specializing in the healthcare and life sciences sectors, the company provides Nexxus Marketing, a cloud-based marketing software platform. This platform integrates a comprehensive data marketing database, campaign management engine, and analytics aimed at optimizing campaigns and visualizing data. With its last $6.10M private equity round investment in July 13, 2012, Appature continues to make strides in the Automation, Enterprise Software, Health Care, Internet, Life Sciences, SaaS, and Marketing industries. While the details about the headquarter and last_investment_investors are not available, the company's focus on connecting healthcare insights with precision marketing positions it as an attractive prospect for potential investors.

Taxonomy: Marketing software, Life sciences, Cloud-based platform, Data marketing, Campaign management, Big data, Visualisation, Healthcare insights, Precision marketing, IMS Health acquisition, Nexxus Marketing, Seattle-based company

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round •••••• - 13 Jul 2012
Series A •••••• 3
Investor Investor Investor
07 Dec 2009

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FAQ About Appature

Connecting Healthcare Insights with Precision Marketing
Appature was founded in 2007.
Appature operates in the following industries: Automation, Enterprise Software, Health Care, Internet, Life Sciences, SaaS, Marketing.
Appature has completed 2 funding rounds, raising a total of $9.60M. The latest funding stage is Private Equity.
Top alternatives and competitors to Appature include nLytics, Precise Softech LLC, Seeker Industries, ITECHADVICE, Sureshot. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Appature and nLytics are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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