appLOUD, founded in 2014 by music industry expert Cecilia Pagkalinawan, is revolutionizing how fans and artists connect through live music. With its slogan, "Experience and share the thrill of live music while directly supporting your favorite artists," appLOUD taps into the synergy of Mobile, Music, and Social Media industries.
This innovative platform allows users to monetize fan-generated live performance videos, providing artists a direct channel to receive financial support from fans. Fans use the LOVE, SHARE, GO, and GIVE buttons, enhancing content visibility and facilitating interactions like tipping artists from $1-$20.
Artists signing up with their Twitter handles and PayPal accounts benefit from a direct revenue stream—in addition to insights from appLOUD's data analytical tools. Venues and promoters can use this data to identify and book popular artists per genre and location. Currently headquartered in Brooklyn, New York, the company targets three key metropolitan areas in the U.S. and U.K.
