APPRL logo — Performance-based influencer marketing, made for e-commerce...

APPRL

Performance-based influencer marketing, made for e-commerce brands. (APPRL Acquired by Klarna July 2021)

Founded 2014 Sweden Sweden 5 employees Grant Total: $4.92M Digital Media, E-Commerce +3

General Information

Company Name APPRL
Founded Year 2014
Location Sweden Sweden +3
Employees 5
Industries Digital Media, E-Commerce, Retail +2
Funding Stage Grant
Social

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About APPRL

APPRL is a Swedish startup that focuses on performance-based influencer marketing, tailored for e-commerce brands. Founded in 2014, the company aims to revolutionize e-commerce, marketing, and media through AI, scalable technology, and user-centric design. The team, comprising 25 individuals with expertise in engineering, social media, data science, strategy, and marketing, boasts a background in prominent companies such as Spotify, Splay, Klarna, H&M, Soundcloud, iZettle, and Soundtrack Your Brand. The startup received its last investment, a €71.43K grant from EASME - EU Executive Agency for SMEs on 01 April 2019. Notably, APPRL was acquired by Klarna in July 2021. The company operates in the digital media, e-commerce, SaaS, and marketing industries and is headquartered in Sweden. With a strong focus on driving the convergence of influencer content and commerce, APPRL presents an intriguing opportunity for investors in the digital marketing and e-commerce space.

Taxonomy: influencer marketing, SaaS solution, digital media, data science, content monetization, startup, acquisition, technology, engineering, innovation

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Grant •••••• 1 •••• •••• 01 Apr 2019
Venture Round •••••• 6
Investor Investor
•••• ••••
03 Dec 2018
Seed Round •••••• 1
Investor
18 Oct 2016
Angel Round •••••• 1 •••• •••• 11 Aug 2015
Angel Round •••••• - 01 Sep 2014

View All 6 Funding Rounds

APPRL Alternatives & Competitors

APPRL vs

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APPRL vs
Kindred
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APPRL vs
Katalys
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Commerce Media Evolved.

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FAQ About APPRL

Performance-based influencer marketing, made for e-commerce brands. (APPRL Acquired by Klarna July 2021)
APPRL was founded in 2014.
APPRL is headquartered in Sweden.
APPRL operates in the following industries: Digital Media, E-Commerce, Retail, SaaS, Marketing.
APPRL has approximately 5 employees.
APPRL has completed 6 funding rounds, raising a total of $4.92M. The latest funding stage is Grant.
Top alternatives and competitors to APPRL include JustOnLine, Kindred, Katalys, Commerce Media Tech, Tipser. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
APPRL and JustOnLine are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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