Appsumer, acquired by InMobi, offers an automated solution for mobile user acquisition through its slogan, "Your mobile user acquisition dashboards, reports and insights automated." Founded in 2015 in the United Kingdom, the company has carved a niche in the Advertising, Analytics, Data Analytics, SaaS, and Marketing industries.
The platform is specifically designed for performance marketing teams within consumer mobile apps, simplifying the aggregation and normalization of cross-channel metrics into a user-friendly BI tool. This empowers user acquisition teams to make more informed optimization decisions. Prominent users include top consumer mobile apps such as Lovoo, Miniclip, Trainline, Huuuge Games, and Picsart.
The company's accolades include recognition as one of the top 100 UK startups and winning industry awards like Digiday’s Best Mobile Marketing Platform. The last investment was a $1.00M Venture Round on 31 January 2020, backed by Galvanise Capital and SyndicateRoom.