Apron

The home of bills, expenses and rewards.

Founded 2021

London, United Kingdom 124 employees Series B Total: $50.50M Financial Services, Fintech +1

General Information

Company Name Apron

Founded Year 2021

Location

London, United Kingdom

Founders / Decision Makers

Employees 124

Industries Financial Services, Fintech, Payments

Funding Stage Series B

Business Model B2B, SaaS, Embedded Finance

Revenue Model Subscription, Transaction Fee, Usage Based

Offices as of Oct 2026

London, United Kingdom

Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Major Customer Win Oct 14, 2026

Apron highlights Bubala, a Middle Eastern-inspired restaurant, as a major customer win, detailing its expansion to four sites after utilizing Apron for efficient payment management.

New Partnership Oct 12, 2026

Apron announced a new integration partnership with FreeAgent, enabling a two-way sync between bills and books for bookkeeping management.

Promotion Launched Oct 09, 2026

Apron is offering an exclusive joint offer for webinar attendees, providing waived subscription fees.

Homepage Update

Significant changes detected on company website (64.3% content change).

Feature Release Sep 28, 2026

Apron has launched significant enhancements to its William AI, an AI bookkeeping agent that now achieves 99.9% precision on auto-published items in just six weeks.

LinkedIn Growth Sep 24, 2026

LinkedIn followers increased by 43% over 30 days (12,084 → 17,223).

+1 more signal in last 30 days

Get alerts when Apron shows new signals

About Apron

Apron, founded in 2021, is revolutionizing the Financial Services and Fintech industry with its innovative solutions designed to streamline bookkeeping and financial management for businesses. Headquartered in the United Kingdom, this fintech startup is positioned as the home of bills, expenses, and rewards, providing an integrated platform where businesses can manage cash flow, pay suppliers, and earn rewards simultaneously.

Apron offers a suite of features including invoice capture powered by AI, rapid bill pay, and an expense card system that automates receipt tracking and earns points convertible to experiences with Virgin Red and Virgin Atlantic Flying Club. Their proprietary William AI further enhances efficiency for accountants by automating document processes.

Having secured a $30.00M Series B investment on 01 September 2024 from prominent investors like Bessemer Venture Partners, Index Ventures, Zinal Growth, and Tony Fadell, Apron is one of the UK's fastest-growing fintech startups, according to the Sifted 100 Leaderboard in 2026.

Business keywords: Invoice Payments, Payments, Invoice Capture, Data Extraction, Payroll, Expense Management, Accounts Payable Automation, Supplier Payments, Batch Payments, Payment Approvals, Expense Cards, Cash Flow Management, AI Automation

Services & Products

Invoice Capture

Bill Pay

Get Paid

Apron Card

Target Customers

Small and Medium Enterprises (SMEs) Business Owners Accountants Bookkeepers

Pricing

as listed on Oct 14, 2026

£29–99/month

£29/month: £29/month
£49/month: £49/month
£99/month: £99/month

Apron's pricing page

Funding Rounds & Investors (3)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Series B	$30.00M	4	Bessemer Venture Partners, Index Ventures +2	01 Sep 2024
Series A	$15.00M	3	Bessemer Venture Partners, Index Ventures +1	01 Sep 2023
Seed	$5.50M	2	Bessemer Venture Partners, Visionaries	01 Jun 2023

Latest News

View All

APRON raises $30M Series B for SMB payments tech

Tech Sep 25, 2024

September 2024

Uktechnews.info Sep 02, 2024

Former Revolut product lead's startup, Apron, secures $15M for invoice solutions

Tech Jan 23, 2024

Apron Alternatives & Competitors

View All Alternatives

Apron vs

Juni Sweden

Modern business banking. Real-time control.

Series A

311 employees

E-Commerce, Finance

Compare Apron vs Juni

Apron vs

Sibill Italy

All-in-one finance management for SMEs

Series A

112 employees

Finance, Financial Services

Compare Apron vs Sibill

Apron vs

finally United States

Finance automation platform for businesses

Debt Financing

261 employees

B2B, Financial Services

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FAQ About Apron

The home of bills, expenses and rewards.

Apron was founded in 2021.

Apron is headquartered in London, United Kingdom.

Apron operates in Financial Services, Fintech and Payments. Its work centres on Invoice Payments, Payments, Invoice Capture and Data Extraction. Its customers include Small and Medium Enterprises (SMEs), Business Owners and Accountants.

Apron has a B2B, SaaS and Embedded Finance business model. Its revenue comes from Subscription, Transaction Fee and Usage Based.

As listed on Apron's pricing page on Oct 14, 2026: £29–99/month (£29/month: £29/month; £49/month: £49/month; £99/month: £99/month).

Apron has approximately 124 employees.

Apron has completed 3 funding rounds, raising a total of $50.50M. The latest funding stage is Series B.

Apron offers: Invoice Capture, Bill Pay, Get Paid, Apron Card.

Top alternatives and competitors to Apron include Juni, Sibill, finally, Chargezoom, Agicap. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Apron and Juni are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Apron, https://bouncewatch.com/company/apron, updated 11 October 2026. When citing, please name BounceWatch and link this page.

Apron

General Information

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About Apron

Services & Products

Target Customers

Pricing

Funding Rounds & Investors (3)

Latest News

Apron Alternatives & Competitors

FAQ About Apron