AuDIGENT, founded in 2015 and headquartered in the United States, is positioned as the leading data activation, curation, and identity platform. The company leverages privacy-safe, first-party data to enhance media addressability and monetization without relying on cookies.
Notably, AuDIGENT employs its proprietary Hadron ID™ technology within one of the industry's pioneering data curation platforms. By using cutting-edge artificial intelligence and machine learning techniques, the company facilitates product offerings like SmartPMP™ and ContextualPMP™. These innovations allow AuDIGENT to deliver consumer-safe data coupled with premium inventory supply on a large scale.
The platform boasts collaborations with high-profile brands and advertisers, processing over 100,000+ campaigns monthly. Verified data partnerships with significant entities such as Condé Nast, Warner Music Group, and others, underline its industry impact. Their recent Acquisition investment on 01 December 2024 by Experian marks a significant milestone, further strengthening their market presence.