AURA logo — We're a marketplace making emergency response services more...

AURA

We're a marketplace making emergency response services more accessible and affordable than ever before.

Founded 2017 South Africa Johannesburg, South Africa 96 employees Series A Total: $74.00M Information Technology, Privacy and Security +1

General Information

Company Name AURA
Founded Year 2017
Location South Africa Johannesburg, South Africa +1
Founders / Decision Makers
Team member
Employees 96
Industries Information Technology, Privacy and Security, CRM and Sales
Funding Stage Series A
Social

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About AURA

AURA is a South Africa-based startup, founded in 2017, that introduces a marketplace to enhance accessibility and affordability of emergency response services. The company's slogan "We're a marketplace making emergency response services more accessible and affordable than ever before" reflects this mission. AURA's platform utilizes technology to allow individuals to request vetted private security and medical response units using a connected device. The recent Series A investment of ZAR62.00M on 16 November 2021 attracted contributions from notable investors including Buffet Investments, MultiChoice, and KLT holdings. With its innovative approach and the support of influential investors, AURA is positioned to further revolutionize the emergency response sector and make a significant impact in the field of Information Technology.

Taxonomy: Emergency Response Services, Marketplace, Technology Platform, Cloud-based, Private Security, Medical Response, Connected Device, South Africa, Kenya, United Kingdom, Security Operations, Armed Reaction

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Series A •••••• 3
Investor
•••• ••••
16 Nov 2021
Seed Round •••••• 1 •••• •••• 22 Jan 2020
Seed Round •••••• 1 •••• •••• 29 May 2018

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FAQ About AURA

We're a marketplace making emergency response services more accessible and affordable than ever before.
AURA was founded in 2017.
AURA is headquartered in Johannesburg, South Africa.
AURA operates in the following industries: Information Technology, Privacy and Security, CRM and Sales.
AURA has approximately 96 employees.
AURA has completed 3 funding rounds, raising a total of $74.00M. The latest funding stage is Series A.
Top alternatives and competitors to AURA include GOLDEN WEST SECURITY INC , CyberStash, Unosecur, Certego, Delta Risk. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
AURA and GOLDEN WEST SECURITY INC are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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