AUTO1 Group logo — AUTO1 Group is Europe’s leading digital automotive platform.

AUTO1 Group

AUTO1 Group is Europe’s leading digital automotive platform.

Founded 2012 Germany Berlin, Germany 4915 employees Convertible Note Total: $1.19B Internet, Marketplaces +1

General Information

Company Name AUTO1 Group
Founded Year 2012
Location Germany Berlin, Germany
Employees 4915
Industries Internet, Marketplaces, Automotive
Funding Stage Convertible Note
Business Model Marketplace, B2B, B2C
Revenue Model Marketplace Fee, Transaction Fee, Product Sales
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Event Participation Sep 15, 2026

AUTO1 Group hosted its annual Leadership Summit in Berlin last week, where over 200 leaders from across its markets and departments participated.

About AUTO1 Group

AUTO1 Group, founded in 2012, stands as Europe’s leading digital automotive platform, capitalizing on technology and data to enhance value across the continent's used car market. Headquartered in Germany, the company operates through three pivotal brands: wirkaufendeinauto.de, Autohero, and AUTO1.com.

AUTO1.com serves as Europe's largest wholesale car trading platform, bolstering dealer growth, while Autohero streamlines the customer journey for acquiring high-quality used vehicles. Notably, wirkaufendeinauto.de and its affiliates prioritize efficiency in car sales for consumers. In 2024, the group employed 6,300 people, achieved a revenue of EUR 6.3 billion, and sold 690,000 cars.

Publicly listed on the Frankfurt Stock Exchange since February 2021 and part of the MDAX, the company's funding milestones include a significant €255.00M Convertible Note investment received in July 2020 from renowned investors such as SoftBank Vision Fund, The Baupost Group, and Farallon Capital Management. This robust financial backing emphasizes its market leadership and growth potential within the automotive marketplace sector.

Business keywords: digital automotive platform, used car marketplace, car financing, wholesale trading platform, online car sales, car dealerships, technology platform, data-driven solutions, consumer-to-business sales, business-to-business sales, automotive innovation, disruptive technology, omni-channel sourcing

Services & Products

Vehicle Buying and Selling
Wholesale Car Trading
Retail Car Sales
Digital Car Financing
Car Remarketing Solutions

Target Customers

Professional Car Dealers Individual Car Sellers Retail Car Buyers Wholesale Car Buyers Financial Service Consumers

Funding Rounds & Investors (12)

View All
Funding Stage Amount Investors Lead Investors Date
Convertible Note €255.00M 3
SoftBank Vision Fund, The Baupost Group +1
30 Jul 2020
Secondary Market Undisclosed 1
QD Ventures
19 Nov 2019
Secondary Market Undisclosed 1
G Squared
09 Apr 2018
Series F €460.00M 2
DN Capital, SoftBank Vision Fund
15 Jan 2018
Series E €360.00M 10
Target Global, Goldman Sachs +8
23 May 2017
Series D $117.60M 2
DST Global, Piton Capital
01 Apr 2015
Series C Undisclosed 2
DST Global, Piton Capital
01 Oct 2014
Series B Undisclosed 2
DN Capital, Piton Capital
01 Mar 2014
Seed Round Undisclosed 1
Simile Venture Partners
12 Aug 2013
Series A Undisclosed 3
DN Capital, Piton Capital +1
01 Jun 2013

View All 12 Funding Rounds

AUTO1 Group Alternatives & Competitors

View All Alternatives
AUTO1 Group vs

The largest pan-European online car market.

890 employees
E-Commerce, Internet
AUTO1 Group vs

"A Car Story.."

Seed
26 employees
B2B, B2C
AUTO1 Group vs
Carsnip Ltd
Carsnip Ltd United Kingdom

Clever Car Search for Used Car Buyers

Equity Crowdfunding
3 employees
E-Commerce, Internet

FAQ About AUTO1 Group

AUTO1 Group is Europe’s leading digital automotive platform.
AUTO1 Group was founded in 2012.
AUTO1 Group is headquartered in Berlin, Germany.
AUTO1 Group operates in Internet, Marketplaces and Automotive. Its work centres on digital automotive platform, used car marketplace, car financing and wholesale trading platform. Its customers include Professional Car Dealers, Individual Car Sellers and Retail Car Buyers.
AUTO1 Group has a Marketplace, B2B and B2C business model. Its revenue comes from Marketplace Fee, Transaction Fee and Product Sales.
AUTO1 Group has approximately 4915 employees.
AUTO1 Group has completed 12 funding rounds, raising a total of $1.19B. The latest funding stage is Convertible Note.
AUTO1 Group offers: Vehicle Buying and Selling, Wholesale Car Trading, Retail Car Sales, Digital Car Financing, Car Remarketing Solutions.
Top alternatives and competitors to AUTO1 Group include AutoScout24, Garaj Sepeti (Acquired by Kavak), Carsnip Ltd, Motorway, Carvago.com. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
AUTO1 Group and AutoScout24 are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for AUTO1 Group, https://bouncewatch.com/company/auto1-group, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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