AUTO1 Group logo — AUTO1 Group is Europe’s leading digital automotive platform.

AUTO1 Group

AUTO1 Group is Europe’s leading digital automotive platform.

Founded 2012 Germany Berlin, Germany 4816 employees Convertible Note Total: $1.19B Internet, Marketplaces +1

General Information

Company Name AUTO1 Group
Founded Year 2012
Location Germany Berlin, Germany +1
Employees 4816
Industries Internet, Marketplaces, Automotive
Funding Stage Convertible Note
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About AUTO1 Group

AUTO1 Group, founded in 2012, stands as Europe’s leading digital automotive platform, capitalizing on technology and data to enhance value across the continent's used car market. Headquartered in Germany, the company operates through three pivotal brands: wirkaufendeinauto.de, Autohero, and AUTO1.com.

AUTO1.com serves as Europe's largest wholesale car trading platform, bolstering dealer growth, while Autohero streamlines the customer journey for acquiring high-quality used vehicles. Notably, wirkaufendeinauto.de and its affiliates prioritize efficiency in car sales for consumers. In 2024, the group employed 6,300 people, achieved a revenue of EUR 6.3 billion, and sold 690,000 cars.

Publicly listed on the Frankfurt Stock Exchange since February 2021 and part of the MDAX, the company's funding milestones include a significant €255.00M Convertible Note investment received in July 2020 from renowned investors such as SoftBank Vision Fund, The Baupost Group, and Farallon Capital Management. This robust financial backing emphasizes its market leadership and growth potential within the automotive marketplace sector.

Taxonomy: digital automotive platform, used car marketplace, car financing, wholesale trading platform, online car sales, car dealerships, technology platform, data-driven solutions, consumer-to-business sales, business-to-business sales, automotive innovation, disruptive technology, omni-channel sourcing

Services & Products

Vehicle Buying and Selling
Wholesale Car Trading
Retail Car Sales
Digital Car Financing
Car Remarketing Solutions

Target Customers

Professional Car Dealers Individual Car Sellers Retail Car Buyers Wholesale Car Buyers Financial Service Consumers

Funding Rounds & Investors (12)

View All
Funding Stage Amount Investors Lead Investors Date
Convertible Note •••••• 3
Investor
•••• ••••
30 Jul 2020
Secondary Market •••••• 1
Investor
19 Nov 2019
Secondary Market •••••• 1
Investor
09 Apr 2018
Series F •••••• 2
Investor Investor
15 Jan 2018
Series E •••••• 10
Investor Investor Investor Investor Investor Investor Investor
•••• ••••
23 May 2017

View All 12 Funding Rounds

AUTO1 Group Alternatives & Competitors

View All Alternatives
AUTO1 Group vs

AUTO1 Group is Europe’s premier online platform for buying and selling used cars with 615,000 sales...

Series Unknown
5001-10000 employees
E-Commerce, Financial Services
AUTO1 Group vs
Motorway
Motorway United Kingdom

We’re building a better car market for everyone

Series C
464 employees
E-Commerce, Marketplaces
AUTO1 Group vs

The smart way to buy and sell cars for the best price - quick, simple, and easy.

18 employees
Information Technology, Marketplaces

FAQ About AUTO1 Group

AUTO1 Group is Europe’s leading digital automotive platform.
AUTO1 Group was founded in 2012.
AUTO1 Group is headquartered in Berlin, Germany.
AUTO1 Group operates in the following industries: Internet, Marketplaces, Automotive.
AUTO1 Group has approximately 4816 employees.
AUTO1 Group has completed 12 funding rounds, raising a total of $1.19B. The latest funding stage is Convertible Note.
AUTO1 Group offers: Vehicle Buying and Selling, Wholesale Car Trading, Retail Car Sales, Digital Car Financing, Car Remarketing Solutions.
Top alternatives and competitors to AUTO1 Group include AUTO1, Motorway, AutoFlip Australia, CarZing, Auto Coin Cars. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
AUTO1 Group and AUTO1 are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

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