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Backstageplay logo — Gamification platform that enhances user engagement by rewar...

Backstageplay

Gamification platform that enhances user engagement by rewarding participation and gameplay with virtual goods and prizes.

Founded 2016 Post-IPO Equity Total: $23.34K E-Commerce, Gaming +1

General Information

Company Name Backstageplay
Founded Year 2016
Industries E-Commerce, Gaming, Music
Funding Stage Post-IPO Equity
Social

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About Backstageplay

Backstageplay is a platform that focuses on gamification, offering software products and internet-based entertainment while serving as a marketing company. It allows fans to earn rewards for their participation and gameplay through virtual goods and prizes. Established in 2016, the company operates out of Burlington, Ontario. Specializing in the E-Commerce, Gaming, and Music industries, Backstageplay has recently received a Post-IPO Equity investment on 01 December 2021 from Red Thread Ventures. This investment aligns with the company's strategy of enhancing user engagement by rewarding participation and gameplay with virtual goods and prizes, while also reflecting a strong investor interest in the potential of gamification platforms.

Taxonomy: gamification platform, user engagement, virtual goods, prizes, software products, internet-based entertainment, marketing company, fan engagement, reward system, Burlington, Ontario, startup, digital rewards, user participation, gameplay incentives

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Post IPO Equity Undisclosed 1
Red Thread Ventures
Red Thread Ventures
01 Dec 2021
Seed Round $23.34K -
11 May 2020
Pre Seed Round Undisclosed 1
Red Thread Ventures
Red Thread Ventures
01 Apr 2020

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FAQ About Backstageplay

Gamification platform that enhances user engagement by rewarding participation and gameplay with virtual goods and prizes.
Backstageplay was founded in 2016.
Backstageplay operates in E-Commerce, Gaming and Music. Its work centres on gamification platform, user engagement, virtual goods and prizes.
Backstageplay has completed 3 funding rounds, raising a total of $23.34K. The latest funding stage is Post-IPO Equity.
Top alternatives and competitors to Backstageplay include Playmanity, Fanaply, BAM Karaoke Box, TicketWeb, Inspire. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Backstageplay and Playmanity are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Backstageplay, https://bouncewatch.com/company/backstageplay, updated 27 December 2024. When citing, please name BounceWatch and link this page.

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