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BASE, Indonesia logo — The First Vegan Beauty Brand in Indonesia

BASE, Indonesia

The First Vegan Beauty Brand in Indonesia

Founded 2019 Indonesia Jakarta, Indonesia 45 employees Series A Total: $6.10M E-Commerce, Health and Wellness +1

General Information

Company Name BASE, Indonesia
Founded Year 2019
Location Indonesia Jakarta, Indonesia
Founders / Decision Makers
Team member Team member
Employees 45
Industries E-Commerce, Health and Wellness, Wellness Beauty
Funding Stage Series A
Business Model D2C, E Commerce, B2C
Revenue Model Product Sales, Subscription
Social

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About BASE, Indonesia

BASE, Indonesia, established in 2019, stands as The First Vegan Beauty Brand in Indonesia. Catering to a growing demand for ethical and sustainable beauty products, BASE harnesses the power of biotechnology and ECOCERT-certified ingredients to deliver safe, effective, and 100% vegan solutions.

Targeting Gen Z and Millennials, BASE's disruptive approach in the beauty sector integrates a direct-to-consumer and omnichannel platform, enhancing accessibility while redefining beauty standards with sustainability and authenticity.

Headquartered in Indonesia, BASE made significant strides by securing a $6.00M Series A investment on 04 November 2022, attracting prominent investors such as Antler, East Ventures, Skystar Capital, Pegasus Tech Ventures, and Rakuten Ventures. As a front-runner in the local vegan beauty market, BASE holds strong promise for continued growth and influence.

Business keywords: vegan beauty, ECOCERT-certified, Gen Z and Millennials, direct-to-consumer, omnichannel platform, skincare, digitalized solutions, data-driven, Smart Skin Test, authenticity, beauty and wellness, personalized recommendations

Services & Products

Web Hosting Solutions
Website Builder with AI Tools
VPS Hosting
Domain Search and Management
Business Email Creation

Target Customers

Small Business Owners Entrepreneurs Startups Freelancers Digital Agencies

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $6.00M 5
Antler East Ventures Skystar Capital
Antler, East Ventures +3
04 Nov 2022
Seed Round Undisclosed 5
Antler East Ventures Pegasus Tech Ventures
Antler, East Ventures +3
02 Jun 2021
Seed Round Undisclosed -
09 Sep 2019
Pre Seed Round $100.00K -
01 May 2019

BASE, Indonesia Alternatives & Competitors

View All Alternatives
BASE, Indonesia vs
Oh Beauty
Oh Beauty United States

Niche beauty e-tailer with a focus on premium brands, medical-grade skincare, and anti-aging devices...

16 employees
E-Commerce, Health Care
BASE, Indonesia vs
Yes Yes Yes
Yes Yes Yes

YesYesYes offers customized natural skincare solutions for every skin type and concern.

Seed
2-10 employees
Health and Wellness, Wellness Beauty
BASE, Indonesia vs
Suganda Skincare
Suganda Skincare India

Elevate your skin's story

10 employees
E-Commerce, Health and Wellness
View all alternatives

FAQ About BASE, Indonesia

The First Vegan Beauty Brand in Indonesia
BASE, Indonesia was founded in 2019.
BASE, Indonesia is headquartered in Jakarta, Indonesia.
BASE, Indonesia operates in E-Commerce, Health and Wellness and Wellness Beauty. Its work centres on vegan beauty, ECOCERT-certified, Gen Z and Millennials and direct-to-consumer. Its customers include Small Business Owners, Entrepreneurs and Startups.
BASE, Indonesia has a D2C, E Commerce and B2C business model. Its revenue comes from Product Sales and Subscription.
BASE, Indonesia has approximately 45 employees.
BASE, Indonesia has completed 4 funding rounds, raising a total of $6.10M. The latest funding stage is Series A.
BASE, Indonesia offers: Web Hosting Solutions, Website Builder with AI Tools, VPS Hosting, Domain Search and Management, Business Email Creation.
Top alternatives and competitors to BASE, Indonesia include Oh Beauty, Yes Yes Yes, Suganda Skincare, Clear, Facetheory | Sustainable Skincare. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
BASE, Indonesia and Oh Beauty are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for BASE, Indonesia, https://bouncewatch.com/company/base-indonesia, updated 31 March 2026. When citing, please name BounceWatch and link this page.

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