Beam, established in 2012 and headquartered in the United Kingdom, is revolutionizing the payment and marketing landscape through its cutting-edge platform developed from Blockchain technology. The platform empowers commercial and service retail businesses by providing advanced solutions via smart contracts, appealing to both B2B and B2C sectors. Ranked 5th among the top 50 promising startups in Europe by Financial IT Pathfinder for 2016/17, Beam has positioned itself as a forerunner in its field.
The Beam wallet simplifies transactions by integrating any payment cards and offering marketing tools for merchants. Users can easily access the platform via a free app on their smartphones, earning immediate cashback through purchases made via Bluetooth at any physical or online store equipped with Beam terminals. This approach not only enhances user experience but also provides merchants with valuable data insights, unlike competitors who focus solely on payment execution.
Continuously innovating, Beam has introduced a buy now, pay later (BNPL) system and a digital currency (tokens) to further benefit merchants, users, and stakeholders, thereby incentivizing platform use. The company's strategy involves building business networks around local communities, which increases transaction volumes.
With its sights set on global expansion from the hub in Lisbon, the heart of the World Web Summit, Beam aims to attract further funding to support its ambitious growth projects. As of the latest Series B investment on 31 July 2024, they've been gaining interest from private investors and business angels eager to participate. Venture capitalists contemplating joining Beam's journey will find a company ready to share all necessary information to inform decision-making.