France
Beebs by Kiabi, founded in 2020, stands as a pioneering marketplace dedicated to children's second-hand products in France and Belgium. The enterprise positions itself as a leader in the circular economy, which was further propelled by its 2024 integration into the Kiabi group, a major player in European fashion retail.
The platform offers a robust ecosystem designed to engage a substantial audience, boasting 1.5 million active family users and generating over 3 million monthly visits. Notably, the user base comprises 94% women, typically the key decision-makers in household purchases. This positions Beebs by Kiabi as an attractive media channel for brands seeking to penetrate family-oriented markets.
In terms of investment, Beebs by Kiabi secured a €6.00M Series A round on October 19, 2022, with backing from investors including ISAI, Citizen Capital, and Mercari. The company's innovative advertising formats and engaged community promise lucrative opportunities for brand partnerships.
