beije, a startup based in Turkey, is redefining the menstrual hygiene space with its unique approach to subscription services. Founded in 2021, the company operates in the E-Commerce, Health and Wellness, and Women's Health industries. The brand is driven by the mission to offer not just products, but a transformative menstruation experience that emphasizes comfort, transparency, and affordability. Their commitment to "A brand new menstruation experience." reflects their focus on ethical products free from harmful materials, promoting both physical well-being and environmental care.
beije secured a substantial seed investment of $600.00K on 01 December 2021, involving investors such as Global Founders Capital, Mert Özbilek, Izer Saporta, and Seymur Saporta. This funding supports their goal of participating in a larger movement towards enhanced women's influence in health and economic sectors. Their strategy hinges on providing vegan, clean products and maintaining a radically transparent communication and pricing policy, thereby addressing a critical gap in the market for accessible, high-quality menstrual care.