Products

Signal Tracker Data Platform Data Enrichment API Intelligence desk

Solutions

Inward Investment & Aftercare Deal Origination Executive Search Corporate Development Signal-Based Outbound Competitive Intelligence Funding Signals Competitor Monitoring For Sales Teams For Founders For Agencies For Investors

Explore

Companies Live Signals Markets Trends

Resources

Signal Checker Blog Integrations FAQ Contact Pricing
Login Book a demo
Better. logo — Provide franchisors with quality technology and exceptional...

Better.

Provide franchisors with quality technology and exceptional customer service so their franchisees can achieve excellence

Founded 2015 Canada Ottawa, Canada 8 employees Venture round Total: $4.70M Enterprise, Real Estate +1

General Information

Company Name Better.
Founded Year 2015
Location Canada Ottawa, Canada
Employees 8
Industries Enterprise, Real Estate, CRM and Sales
Funding Stage Venture round
Business Model SaaS, B2B2B, Platform
Revenue Model Subscription, Tiered Pricing, Usage Based
Social

BounceWatch is an independent company data service, not affiliated with Better.. To contact Better., visit thebettersoftwarecompany.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

About Better.

Better is a visionary company established in 2015, headquartered in Canada. Operating within the Enterprise, Real Estate, and CRM and Sales industries, their mission is captured in the slogan: "Provide franchisors with quality technology and exceptional customer service so their franchisees can achieve excellence."

The company's core product, Better software, is an integrated platform connecting Franchisors with their Franchisees. This all-in-one solution aims to streamline operations, foster growth, and maintain network consistency. Its features include client generation, nurturing, exceptional customer service, upselling, and order processing enhancements, driving both new and returning business.

Better last secured a $1.00M venture round on 03 November 2016. With intelligent solutions designed to optimize franchise operations and proven market experience, Better is a compelling investment prospect in the ever-evolving landscape of enterprise technology.

Taxonomy: Franchise Management, Business Management Software, Customer Relationship Management (CRM), Scheduling Software, Task Management, Customer Service Enhancement, Sales Tracking, Franchise Business Solutions, Business Communication Tools, Business Analytics, Inventory Tracking, Billing & Invoicing, SaaS Solutions, Order Processing, Upselling Tools

Services & Products

Franchise and Small Business Management Solutions
CRM and Invoicing
Scheduling and Text Messaging
Custom Reporting and Data Insights
KPI Dashboards

Target Customers

Franchisors Franchisees Small Business Owners Service-Based Industries (Window Cleaning, Maid Services, etc.)

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round $1.00M -
03 Nov 2016
Series A $1.60M 2
ff Venture Capital Mistral Venture Partners
ff Venture Capital, Mistral Venture Partners
11 Apr 2016
Seed Round $1.35M 4
ff Venture Capital MaRS IAF Mistral Venture Partners
ff Venture Capital, MaRS IAF +2
10 Nov 2015
Pre Seed Round $750.00K 4
Infinite Ventures MaRS IAF L-SPARK
Infinite Ventures, MaRS IAF +2
14 Sep 2015

Better. Alternatives & Competitors

View All Alternatives
Better. vs
ApparelMagic
ApparelMagic United States

Empowering Fashion Brands with our Cutting-Edge Apparel ERP, PLM, & B2B Ecommerce Engine

17 employees
E-Commerce, Enterprise
Better. vs
LeadForce
LeadForce

Enhance call management, track customer follow-ups, and capture new sales opportunities with effortl...

Pre-Seed
Enterprise, Enterprise Software
Better. vs
Unatrix
Unatrix Germany

Unlocking the full potential of recruitment and sales in the staffing industry

9 employees
Enterprise, IT
View all alternatives

FAQ About Better.

Provide franchisors with quality technology and exceptional customer service so their franchisees can achieve excellence
Better. was founded in 2015.
Better. is headquartered in Ottawa, Canada.
Better. operates in Enterprise, Real Estate and CRM and Sales. Its work centres on Franchise Management, Business Management Software, Customer Relationship Management (CRM) and Scheduling Software. Its customers include Franchisors, Franchisees and Small Business Owners.
Better. has a SaaS, B2B2B and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Usage Based.
Better. has approximately 8 employees.
Better. has completed 4 funding rounds, raising a total of $4.70M. The latest funding stage is Venture round.
Better. offers: Franchise and Small Business Management Solutions, CRM and Invoicing, Scheduling and Text Messaging, Custom Reporting and Data Insights, KPI Dashboards.
Top alternatives and competitors to Better. include ApparelMagic, LeadForce, Unatrix, Invoay, PeppyBooks. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Better. and ApparelMagic are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Better., https://bouncewatch.com/company/better-1, updated 11 April 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Book a demo 30 minutes