Bijak, founded in April 2019, is revolutionizing the agricultural commodities market in India with its B2B trading marketplace. Its mission, encapsulated in its slogan, "Optimizing Agricultural Trade through Accountability," underscores its commitment to addressing information asymmetry and enhancing accountability among suppliers and buyers in the agricultural value chain.
Having expanded across 28 states and engaging over 30,000 users, Bijak provides small and medium-sized enterprises (SMEs) with technology access, enabling seamless discovery and transaction. Key to its value proposition is the app's ability to offer counterparty ratings, fostering trust and reliability in trade.
The stellar founding team brings a wealth of experience from prior roles at firms like J.P. Morgan and Rocket Internet, bolstered by investment from recognized global players such as Sequoia Capital, Bertelsmann India, and Omidyar Network. Raising approximately $33.5 million across three funding rounds, with a recent $20 million Series B on 01 January 2022, Bijak is strategically positioned for sustained growth in India's $300 billion agricultural market.