London, United Kingdom
Black Swan Data, a subsidiary of Mintel, is transforming consumer insights through its pioneering use of AI and big data analytics. With its slogan, "Bringing next generation data insights and predictive analytics to the world of consumer research," the company is challenging traditional market research methods by analyzing organic online consumer discussions at scale.
Central to its offering is Trendscope, an AI-powered platform that structures vast quantities of data, enabling brands to uncover new growth opportunities and forecast enduring trends. Established in 2011 and headquartered in the United Kingdom, the company has expanded into the USA, Hungary, and South Africa, fostering a network of data scientists, developers, and market strategists.
Notably, Black Swan Data secured a £15.20M venture round in June 2022, supported by investors like Oxx and Albion VC. Its innovative approach has earned accolades such as GreenBook GRIT Report's Top 50 Most Innovative Company (2023) and features in the London Stock Exchange's list of 1000 Companies to Inspire Britain (2019).
