Skip to content
Sectors How it works Pricing Client stories

Insights

Companies Live signals Events Markets Trends Company lists
Log in
Platform Signal Tracker API Radar Book a 7-day Readout
Black Swan Data logo — Bringing next generation data insights and predictive analyt...

Black Swan Data

Bringing next generation data insights and predictive analytics to the world of consumer research.

Founded 2011 United Kingdom London, United Kingdom 149 employees Venture round Total: $22.90M Analytics, Big Data +2

General Information

Company Name Black Swan Data
Founded Year 2011
Location United Kingdom London, United Kingdom
Employees 149
Industries Analytics, Big Data, SaaS +1
Funding Stage Venture round
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Tiered Pricing, Consulting Fee
Social

BounceWatch is an independent company data service, not affiliated with Black Swan Data. To contact Black Swan Data, visit blackswan.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Black Swan Data compare?

A PDF of Black Swan Data and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Black Swan Data soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About Black Swan Data

Black Swan Data, a subsidiary of Mintel, is transforming consumer insights through its pioneering use of AI and big data analytics. With its slogan, "Bringing next generation data insights and predictive analytics to the world of consumer research," the company is challenging traditional market research methods by analyzing organic online consumer discussions at scale.

Central to its offering is Trendscope, an AI-powered platform that structures vast quantities of data, enabling brands to uncover new growth opportunities and forecast enduring trends. Established in 2011 and headquartered in the United Kingdom, the company has expanded into the USA, Hungary, and South Africa, fostering a network of data scientists, developers, and market strategists.

Notably, Black Swan Data secured a £15.20M venture round in June 2022, supported by investors like Oxx and Albion VC. Its innovative approach has earned accolades such as GreenBook GRIT Report's Top 50 Most Innovative Company (2023) and features in the London Stock Exchange's list of 1000 Companies to Inspire Britain (2019).

Business keywords: AI-powered consumer research, Predictive analytics, Social data insights, Market trend prediction, Consumer behavior analysis, Data science in marketing, Natural Language Processing, Deep learning applications, Big data analytics, Innovation strategies, Consumer packaged goods insights, SaaS data platforms, Marketing strategy enhancement, Trend sustainability forecasting, Digital marketing analytics

Services & Products

Dynamic Category Growth Identification
Product Opportunity Definition
Trend Prioritization
Consumer Concept and Communication Creation

Target Customers

CPG Innovators Insight Teams Marketing Teams Innovation Teams

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round £15.20M 2
Oxx Albion VC
Oxx, Albion VC
30 Jun 2022
Series B £6.20M 3
Blackstone Group Albion VC
Blackstone Group, Albion VC +1
07 Jul 2016
Venture Round $1.50M -
24 Feb 2003

Black Swan Data Alternatives & Competitors

View All Alternatives
Black Swan Data vs
Stakana
Stakana United States

Providing AI Powered Predictive Insights to Credit Unions.

Grant
9 employees
AI, Analytics
Compare Black Swan Data vs Stakana
Black Swan Data vs
Streetbees
Streetbees United Kingdom

The AI-powered research platform for robust decision making.

79 employees
AI, Analytics
Compare Black Swan Data vs Streetbees
Black Swan Data vs
AMPLYFI
AMPLYFI United Kingdom

AMPLYFI’s powerful research platform uses AI to analyse content and uncover previously hidden trends...

Venture round
31 employees
AI, Analytics
View all alternatives

FAQ About Black Swan Data

Bringing next generation data insights and predictive analytics to the world of consumer research.
Black Swan Data was founded in 2011.
Black Swan Data is headquartered in London, United Kingdom.
Black Swan Data operates in Analytics, Big Data, SaaS and Marketing. Its work centres on AI-powered consumer research, Predictive analytics, Social data insights and Market trend prediction. Its customers include CPG Innovators, Insight Teams and Marketing Teams.
Black Swan Data has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Consulting Fee.
Black Swan Data has approximately 149 employees.
Black Swan Data has completed 3 funding rounds, raising a total of $22.90M. The latest funding stage is Venture round.
Black Swan Data offers: Dynamic Category Growth Identification, Product Opportunity Definition, Trend Prioritization, Consumer Concept and Communication Creation.
Top alternatives and competitors to Black Swan Data include Stakana, Streetbees, AMPLYFI, Crowd Analyzer, FactSquared. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Black Swan Data and Stakana are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Black Swan Data, https://bouncewatch.com/company/black-swan-data, updated 7 April 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Talk to an analyst Book a 7-day Readout