Blink (previously Witworks) is a consumer technology startup founded in 2014 and based in India. Specializing in the consumer electronics industry, the company is focused on developing smart devices for the home and lifestyle sector.
The company's mission is to create innovative devices that seamlessly integrate into everyday life, emphasizing the importance of intuitive and delightful user experiences. Their first connected device aims to redefine the functionality of a wrist wearable, shifting from a traditional time-telling tool to a hub for essential information.
With a vision to revolutionize the smartwatch market, Blink is also developing its own Wearable OS and Device to bring this concept to life. Notable investors such as Investopad, Fireside Ventures, P39 Capital, Maninder Gulati, Anupam Mittal, and Abhinav Sinha have shown confidence in the company, participating in its Seed Round investment in 25 August 2016.
Blink's innovative approach to smart device development, coupled with strategic investments, positions the company for potential growth and influence within the consumer technology market.