Block Six Analytics (B6A) is a sports management platform founded in 2010 that focuses on maximizing the value of sponsorships and targeted impressions through innovative technology. The company's comprehensive suite of web-based applications streamlines sponsorship, media, ticketing, event, and billing functions for sports organizations. Its Partnership Scoreboard application, which utilizes a proprietary valuation model, enables sports organizations to quantify sponsorship value and identify new engagement opportunities for corporate partners. Through targeted impressions, the application assists corporate partners in achieving their sponsorship objectives and generating new revenue.
As of 20 October 2020, the company secured a Debt Financing investment from Novel Capital, highlighting investor confidence in B6A's potential to disrupt the sports management industry and drive value for its clients. With a strong focus on leveraging technology to enhance sponsorship value, B6A presents an enticing opportunity for venture capital firms seeking to invest in the convergence of sports, analytics, and technology within the Advertising, Analytics, Information Technology, and Sports sectors.
