Blueland logo — Reimagining everyday products to save you money and space, w...

Blueland

Reimagining everyday products to save you money and space, without any plastic waste.

Founded 2018 United States New York, United States 100 employees Seed Total: $23.00M ESG, Waste Solution

General Information

Company Name Blueland
Founded Year 2018
Location United States New York, United States
Founders / Decision Makers
Team member Team member
Employees 100
Industries ESG, Waste Solution
Funding Stage Seed
Social

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About Blueland

Blueland is at the forefront of transforming the ESG and Waste Solution industries by challenging the conventional norms of cleaning and personal care products. Founded in 2018 in the United States, the company champions sustainability with its innovative, reusable, and refillable products, effectively eliminating single-use plastic packaging. This vision aligns with their slogan: "Reimagining everyday products to save you money and space, without any plastic waste."

To date, Blueland has prevented over 1 billion single-use plastic bottles from polluting the environment. The company's direct-to-consumer model boasted it as the second-fastest growing in 2020, while their robust social media presence includes over 350K Instagram followers. The company's groundbreaking approach has earned them a B Corporation Certification, acknowledging their commitment to high standards of social and environmental performance.

Highlighted by securing investment from Kevin O’Leary on Shark Tank and backed by notable investors like Gwyneth Paltrow and Justin Timberlake, Blueland continues to gain traction. The company received a substantial $20.00M Seed Round investment in February 2022 from Prelude Growth Partners. These achievements underline Blueland's potential as a promising investment with a strong impact-driven mission and substantial media coverage.

Business keywords: Eco-friendly Products, Direct-to-Consumer, Reusable Packaging, Plastic-Free Solutions, Consumer Packaged Goods, B Corporation, Environmental Performance, Science-Driven, Home Cleaning Products, Personal Care Products, Innovative Packaging, Venture Capital Backed, Celebrity Endorsements, Media Features

Services & Products

Sustainable Cleaning Product Sales
Subscription-Based Refill Services
Eco-Friendly Starter Kits
Annual Bundles for Cost Savings
Innovative Product Formulations

Target Customers

Environmentally Conscious Consumers Families with Children Pet Owners Customers Seeking Safer Cleaning Solutions

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $20.00M 1
Prelude Growth Partners
16 Feb 2022
Seed Round Undisclosed 3
Comcast Ventures, Able Partners +1
22 Apr 2019
Seed Round $3.00M 6
Global Founders Capital, Nick Green +4
20 Sep 2018

Blueland Alternatives & Competitors

Blueland vs
aer
aer Austria

Scientists of home & body care without the water, harsh chemicals and single-use packaging.

Seed
40 employees
ESG, Waste Solution

FAQ About Blueland

Reimagining everyday products to save you money and space, without any plastic waste.
Blueland was founded in 2018.
Blueland is headquartered in New York, United States.
Blueland operates in ESG and Waste Solution. Its work centres on Eco-friendly Products, Direct-to-Consumer, Reusable Packaging and Plastic-Free Solutions. Its customers include Environmentally Conscious Consumers, Families with Children and Pet Owners.
Blueland has approximately 100 employees.
Blueland has completed 3 funding rounds, raising a total of $23.00M. The latest funding stage is Seed.
Blueland offers: Sustainable Cleaning Product Sales, Subscription-Based Refill Services, Eco-Friendly Starter Kits, Annual Bundles for Cost Savings, Innovative Product Formulations.
Top alternatives and competitors to Blueland include aer. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Blueland and aer are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Blueland, https://bouncewatch.com/company/blueland, updated 18 August 2025. When citing, please name BounceWatch and link this page.

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