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Bokadirekt logo — Sveriges största marknadsplats inom skönhet och hälsa där fö...

Bokadirekt

Sveriges största marknadsplats inom skönhet och hälsa där företagare och konsumenter kan hitta varann.

Founded 2009 Sweden Sweden 114 employees Acquired Total: $200.00M E-Commerce, Health Care +3

General Information

Company Name Bokadirekt
Founded Year 2009
Location Sweden Sweden
Founders / Decision Makers
Team member
Employees 114
Industries E-Commerce, Health Care, Internet +2
Funding Stage Acquired
Business Model Marketplace, B2C, Platform
Revenue Model Marketplace Fee, Commission, Subscription
Social

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About Bokadirekt

Bokadirekt, founded in 2009, is Sweden's leading marketplace in the beauty and health industry, where businesses and consumers seamlessly connect. Their platform, described as Sveriges största marknadsplats inom skönhet och hälsa där företagare och konsumenter kan hitta varann, attracts over 5 million monthly visitors and facilitates more than 2 million bookings through its website and app.

By aggregating services from over 20,000 specialists across Sweden, including hairdressers, massage therapists, and chiropractors, Bokadirekt has become a one-stop destination for booking treatments, enhancing user convenience and market accessibility.

The company operates with a team of 120 employees across offices in Stockholm, Uppsala, Kalmar, and Luleå. In its latest funding, Bokadirekt secured a kr200.00M venture round on 06 December 2021 from investors Vostok New Global and Sprints, underscoring strong investor confidence in its growth potential within the E-Commerce and Health Care sectors.

Business keywords: Beauty Booking, Health Services, Online Marketplace, Appointment Scheduling, Booking Platform, Service Aggregator, Beauty Services, User-Friendly Interface, Mass Booking Management, Service Provider Collaboration, Digital Payment Integration, Health Professionals Directory, Consumer-Provider Connection, Scalable SaaS Solution, Mobile Booking App

Services & Products

Haircuts and Styling
Massage Treatments
Nail Services
Skincare Treatments
Eyebrow Shaping
Eyelash Extensions
Fillers and Aesthetic Treatments
Holistic Health Services

Target Customers

Individuals seeking beauty treatments Clients looking for wellness and holistic health solutions Fitness enthusiasts People interested in personal aesthetics Employees using friskvård benefits

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Acquisition kr200.00M 1
Hitta.se
01 Mar 2019

Bokadirekt Alternatives & Competitors

View All Alternatives
Bokadirekt vs
PURE Spa UK
PURE Spa UK United Kingdom

The UK's premier spa and wellness provider

126 employees
Health Care, Health and Wellness
Compare Bokadirekt vs PURE Spa UK
Bokadirekt vs
Dashl
Dashl Sweden

Browse photos from the portfolios of vetted and reviewed hair and beauty stylists and book your favo...

Series A
2-10 employees
E-Commerce, Entertainment
Compare Bokadirekt vs Dashl
Bokadirekt vs
Frizo
Frizo United States

The Beauty Matchers

Seed
3 employees
E-Commerce, Health and Wellness
Also compare with: Bokadirekt vs MATIC MATIC View all alternatives

FAQ About Bokadirekt

Sveriges största marknadsplats inom skönhet och hälsa där företagare och konsumenter kan hitta varann.
Bokadirekt was founded in 2009.
Bokadirekt is headquartered in Sweden.
Bokadirekt operates in E-Commerce, Health Care, Internet, Marketplaces and Retail. Its work centres on Beauty Booking, Health Services, Online Marketplace and Appointment Scheduling. Its customers include Individuals seeking beauty treatments, Clients looking for wellness and holistic health solutions and Fitness enthusiasts.
Bokadirekt has a Marketplace, B2C and Platform business model. Its revenue comes from Marketplace Fee, Commission and Subscription.
Bokadirekt has approximately 114 employees.
Bokadirekt has completed 1 funding round, raising a total of $200.00M. The latest funding stage is Acquired.
Bokadirekt offers: Haircuts and Styling, Massage Treatments, Nail Services, Skincare Treatments, Eyebrow Shaping, Eyelash Extensions, Fillers and Aesthetic Treatments, Holistic Health Services, Fitness and Personal Training.
Top alternatives and competitors to Bokadirekt include PURE Spa UK, Dashl, Frizo, ärzte.de MediService GmbH & Co. KG, ReservaTurno. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Bokadirekt and PURE Spa UK are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Bokadirekt, https://bouncewatch.com/company/bokadirektse, updated 13 March 2026. When citing, please name BounceWatch and link this page.

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