Bokadirekt, founded in 2009, is Sweden's leading marketplace in the beauty and health industry, where businesses and consumers seamlessly connect. Their platform, described as Sveriges största marknadsplats inom skönhet och hälsa där företagare och konsumenter kan hitta varann, attracts over 5 million monthly visitors and facilitates more than 2 million bookings through its website and app.
By aggregating services from over 20,000 specialists across Sweden, including hairdressers, massage therapists, and chiropractors, Bokadirekt has become a one-stop destination for booking treatments, enhancing user convenience and market accessibility.
The company operates with a team of 120 employees across offices in Stockholm, Uppsala, Kalmar, and Luleå. In its latest funding, Bokadirekt secured a kr200.00M venture round on 06 December 2021 from investors Vostok New Global and Sprints, underscoring strong investor confidence in its growth potential within the E-Commerce and Health Care sectors.