Bombora, founded in 2014 and headquartered in the United States, positions itself as the B2B market leader in Intent data. This company has pioneered the collection and utilization of B2B data through a unique Data Cooperative model that integrates input from leading publishers, brand websites, and premium data providers.
With its advanced AI models, Bombora offers insights into company research behavior, enabling brands, agencies, and publishers to efficiently identify, understand, and target their prospects and customers. The company claims that 86% of its Data Co-op data is exclusive, providing a substantial advantage over competitors. Its solutions span Intent, Identity, B2B Audience, and Campaign Measurement, integrating widely across B2B MarTech, RevTech, SalesTech, and AdTech solutions.
In April 2021, Bombora secured a $20.00M debt financing investment from Runway Growth Capital. This investment reflects confidence in Bombora's capacity to leverage its innovative data insights to drive B2B marketing effectiveness.