Demandbase

Pipeline engine for AI GTM: From goals to outcomes

Founded 2005

San Francisco, United States 989 employees Series F+ Total: $333.00M Advertising, Analytics +5

General Information

Company Name Demandbase

Founded Year 2005

Location

San Francisco, United States

Employees 989

Industries Advertising, Analytics, Automation +4

Funding Stage Series F+

Business Model B2B, SaaS, Platform

Revenue Model Subscription, Tiered Pricing, Usage Based

Offices as of Oct 2026

US CA San Francisco 94107, US CA San Francisco 94107 IN Telangana Hyderabad 500081, IN Telangana Hyderabad 500081 US New York 10036, US New York 10036 US Washington Seattle 98104, US Washington Seattle 98104 GB London, GB London IN Pune, IN Pune

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

New Partnership Oct 02, 2026

Demandbase announced a partnership with INFUSE, aimed at combining account intelligence with demand execution to help teams reach in-market buying groups and drive more meaningful pipeline.

Event Participation Sep 29, 2026

Demandbase is attending the ANA Masters of Marketing Conference, inviting attendees to connect for discussions on improving marketing efficiency and pipeline contribution.

Feature Release Sep 23, 2026

Demandbase has launched a new homepage for its AI Chat feature, enabling users to spot hot accounts sooner, trust their forecast more, and put attention where it counts.

Major Customer Win Sep 21, 2026

Demandbase has announced that SAP Concur's global SDR teams are using Demandbase's AI Account Summaries and AI Email Assistant to prioritize accounts and tailor outreach.

Award Received Sep 18, 2026

Demandbase was named one of the top 75 technology companies worldwide in Partnership Leaders' Ecosystem Compass Report.

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AI Insight

Bounce Watch AI

1 week ago

Demandbase is demonstrating strong momentum through strategic product innovation and significant enterprise adoption. The recent launch of an AI Chat homepage enhances its 'Pipeline AI' platform by enabling faster identification of high-potential accounts, directly supporting its AI GTM strategy. This is further validated by a major customer win with SAP Concur, where their global SDR teams are leveraging Demandbase's AI tools for improved outreach and prioritization. These developments underscore Demandbase's commitment to consolidating its position as a leader in B2B revenue intelligence and driving scalable growth.

Signal Types

Product Launch Customer Acquisition Partnership Recognition Market Presence

Strategic Labels

AI-Driven Growth Enterprise Adoption Product Innovation

Next Move: Expansion

Impact: 8/10

Ideal For: Growth Equity Investors – RevTech

About Demandbase

Demandbase is a San Francisco-based company providing a pipeline AI platform that enables B2B enterprises to automate growth and optimize their account-based go-to-market strategies. The platform serves marketing, sales, revenue operations, and customer success teams across business services, financial services, manufacturing, and technology sectors.

Founded in 2005, Demandbase offers services such as AI-driven marketing automation, sales account engagement, advertising targeting programs, and customer data integration. The company's revenue model includes subscription, tiered pricing, and usage-based options, operating on a B2B SaaS platform business model. Demandbase focuses on delivering solutions in areas like account intelligence, sales intelligence, and account-based advertising to help companies enhance pipeline performance and implement effective expansion and retention strategies.

Taxonomy: Pipeline AI, Account-Based Marketing (ABM), B2B Go-To-Market, Account Intelligence, Sales Intelligence, B2B Intent Data, Account-Based Advertising, RevTech, B2B Programmatic Advertising, Multi-Channel Orchestration, Predictive Analytics, Web Personalization, Technographics, Account-Based Experience (ABX), Demand Generation

Services & Products

AI-driven Marketing Automation

Sales Account Engagement

Advertising Targeting Programs

Customer Data Integration

Pipeline Performance Measurement

Expansion and Retention Strategies

Target Customers

Marketing Teams Sales Teams Revenue Operations Teams Customer Success Teams B2B Companies across Business Services Financial Services Manufacturing Technology

Funding Rounds & Investors (9)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Debt Financing	$175.00M	1	Vista Credit Partners	01 Feb 2023
Series H	$65.00M	8	Greenspring Associates, Altos Ventures +6	01 May 2017
Late VC	$30.00M	7	Greenspring Associates, Altos Ventures +5	01 Jul 2015
Series F	$15.00M	6	Costanoa Ventures, Greenspring Associates +4	01 Oct 2014
Series E	$15.00M	-		01 Mar 2014
Series D	$15.00M	6	Costanoa Ventures, Altos Ventures +4	01 Mar 2013
Early VC	Undisclosed	1	Costanoa Ventures	01 Jun 2012
Series C	$10.00M	4	Altos Ventures, Sigma Partners +2	01 May 2011
Series B	$8.00M	3	Altos Ventures, Sigma Partners +1	01 Aug 2008

Latest News

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Martech.org Mar 06, 2025

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FAQ About Demandbase

Pipeline engine for AI GTM: From goals to outcomes

Demandbase was founded in 2005.

Demandbase is headquartered in San Francisco, United States. As of Oct 2026, it also has offices in US CA San Francisco 94107, US CA San Francisco 94107, IN Telangana Hyderabad 500081, IN Telangana Hyderabad 500081, US New York 10036, US New York 10036, US Washington Seattle 98104, US Washington Seattle 98104 and GB London, GB London.

Demandbase operates in Advertising, Analytics, Automation, B2B, Big Data, SaaS and Marketing. Its work centres on Pipeline AI, Account-Based Marketing (ABM), B2B Go-To-Market and Account Intelligence. Its customers include Marketing Teams, Sales Teams and Revenue Operations Teams.

Demandbase has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Usage Based.

Demandbase has approximately 989 employees.

Demandbase has completed 9 funding rounds, raising a total of $333.00M. The latest funding stage is Series F+.

Demandbase offers: AI-driven Marketing Automation, Sales Account Engagement, Advertising Targeting Programs, Customer Data Integration, Pipeline Performance Measurement, Expansion and Retention Strategies.

Top alternatives and competitors to Demandbase include ZoomInfo, EverString, Factors.ai, RollWorks, InsideView, A Demandbase Company. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Demandbase and ZoomInfo are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Demandbase, https://bouncewatch.com/company/demandbase, updated 30 September 2026. When citing, please name BounceWatch and link this page.

Demandbase

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Funding Rounds & Investors (9)

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