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Brandefy App logo — Beauty Products, Compared.

Brandefy App

Beauty Products, Compared.

Founded 2018 United States Richmond, United States 5 employees Convertible Note Total: $3.66M E-Commerce, Lending and Investments +3

General Information

Company Name Brandefy App
Founded Year 2018
Location United States Richmond, United States
Employees 5
Industries E-Commerce, Lending and Investments, Mobile +2
Funding Stage Convertible Note
Social

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About Brandefy App

Brandefy is an E-commerce, Mobile, Retail startup founded in 2018. With the slogan "Discover Unseen Insights on Personal Care Products with our Honest Reviews and Detailed Ingredient Analyses," Brandefy is a platform that specializes in reviewing personal care products with the aim of providing valuable insights and comparisons for consumers. The company leverages transparent and direct customer feedback to enable shoppers to see how store brand merchandise measures against name brand alternatives. In addition to this, Brandefy conducts its own evaluations, including ingredient analysis and firsthand product experiences, as well as chemical assessments when necessary, allowing customers to gain critical information about products before making a purchase or using them. The startup recently received a significant $1.10M Convertible Note investment on 01 August 2023. The investors behind this latest funding round were not disclosed at the moment. Brandefy's unique approach to delivering valuable and unbiased insights within the personal care products market showcases the potential for the company to make a significant impact within the industry. This recent investment will likely contribute to the company's growth and further development of its platform, ultimately providing consumers with enhanced decision-making tools in personal care product purchases.

Business keywords: personal care products, product reviews, ingredient analysis, consumer feedback, store brand merchandise, name brand alternatives, transparent reviews, chemical assessments, consumer insights, shoppers, platform, customer feedback, product comparisons, shopping insights

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Convertible Note $1.10M -
01 Aug 2023
Venture Round Undisclosed 1
Virginia Venture Partners
07 Jun 2023
Convertible Note Undisclosed 1
J. Hunt Holdings
J. Hunt Holdings
07 Oct 2022
Debt Financing $190.00K -
28 Aug 2021
Seed Round $1.70M 2
The Community Fund
The Community Fund, CAV Angels
16 Aug 2021
Seed Round Undisclosed 1
Julie McDermott
01 Jan 2021
Angel Round $550.00K -
28 Aug 2019
Pre Seed Round $101.52K 3
Right Side Capital Management gener8tor The Brandery
Right Side Capital Management, gener8tor +1
15 Dec 2018
Grant $20.00K 1
Lighthouse Labs RVA
Lighthouse Labs RVA
01 Aug 2018

Brandefy App Alternatives & Competitors

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FAQ About Brandefy App

Beauty Products, Compared.
Brandefy App was founded in 2018.
Brandefy App is headquartered in Richmond, United States.
Brandefy App operates in E-Commerce, Lending and Investments, Mobile, Retail and Wellness Beauty. Its work centres on personal care products, product reviews, ingredient analysis and consumer feedback.
Brandefy App has approximately 5 employees.
Brandefy App has completed 9 funding rounds, raising a total of $3.66M. The latest funding stage is Convertible Note.
Top alternatives and competitors to Brandefy App include Home Tester Club Indonesia, Shopzilla, PiplSay, Wewell, Von Maur. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Brandefy App and Home Tester Club Indonesia are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Brandefy App, https://bouncewatch.com/company/brandefy, updated 21 October 2024. When citing, please name BounceWatch and link this page.

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