Spain
Brandtrack is a B2B Saas startup based in Spain that offers a cloud-based platform for businesses to manage their in-store music and audio branding. With a slogan of "Boosting sales and profitability through smart music!" the company aims to help brands around the globe optimize operations and maximize profit per square meter. Established in 2014, Brandtrack currently provides music to over 10,000 commercial spaces in more than 30 countries worldwide.
The platform provides custom-made playlists that are centrally managed, simple to play (5' setup) and transparent. Additionally, it offers text-to-speech features. One of the standout features of Brandtrack is its SMART playlists, which can adapt in real-time to variables such as foot traffic, occupation, or the weather, ensuring that music is always helping dwell time, conversion rate, and basket size.
Brandtrack offers the flexibility to manage the music played directly through its Brandtrack player or through their Box. As an enterprise software company operating in the music, retail, SaaS, and streaming industries, Brandtrack presents an intriguing opportunity for potential investors.
With its innovative approach to in-store music management and its widespread international presence, Brandtrack stands as a dynamic player in the industry and could garner significant interest from venture capital firms looking to invest in cutting-edge B2B solutions.
