Milton Keynes, United Kingdom
Briteyellow is a United Kingdom-based smart spaces software and technology company, with a founding date of 2002. The company's slogan "We help facility operators create smarter places that foster better insights, through our 3D-Indoor Location platform" reflects its focus on providing indoor location apps and sensors to transport and health care operators. Briteyellow's flagship product, BriteLocate3D, is a cloud software and Internet of Things platform that offers footfall monitoring, asset tracking, and mixed-reality 3D wayfinding applications.
The company's offerings extend to both indoor and outdoor spaces, enabling the discovery of local information through mobile and web apps. With a positioning accuracy of less than 1m, BriteLocate leverages multiple wireless and low power networks for higher resolution and resilience, utilizing a range of components including location engine, scanners, gateways, sensors, and tags. Moreover, Briteyellow allows facility owners and operators to create customized, white label applications with geo-fenced alerts and content, thus enhancing customer experience and improving business efficiency through deep location insights.
Despite the absence of recent investment information, Briteyellow's core focus on location-based technology and its implications for enhancing customer experience and business operations positions it as a potentially compelling investment opportunity within the burgeoning smart spaces and IoT sectors.
