Bud logo — Providing deep and accurate customer context from transactio...

Bud

Providing deep and accurate customer context from transaction data for hyper-personalized digital banking experiences

Founded 2015 United States New York, United States 304 employees Total: $101.50M AI, Data Analytics +3

General Information

Company Name Bud
Founded Year 2015
Location United States New York, United States
Founders / Decision Makers
Team member
Employees 304
Industries AI, Data Analytics, Financial Services +2
Business Model B2B, SaaS, API
Revenue Model Subscription, Usage Based, Service Fee

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About Bud

Bud, established in 2015, is at the forefront of integrating AI and data analytics to revolutionize the financial services sector. The company, headquartered in the United States, offers a proprietary platform empowering banks and fintech companies to derive actionable insights from transactional data. By doing so, Bud enables hyper-personalized digital banking experiences, optimizing business operations and managing risk more effectively.

The company's technology enriches financial data by identifying merchant details, transaction categories, locations, and regularity. This capability not only enhances customer understanding but also provides readable inputs for LLMs, contributing significantly to their broader application in finance.

Having processed tens of billions of transactions, Bud stands as a market leader in transaction enrichment, supporting financial institutions in their journey to become more intelligent, data-driven enterprises. Recently, Bud received a Venture Round investment on 01 July 2024, led by Yellow Ventures, underscoring investor confidence in their innovative approach and market potential.

Business keywords: AI in Financial Services, Customer Contextualization, Hyper-Personalization, Transaction Data Enrichment, Financial Data Insights, Digital Banking Solutions, Fintech Innovation, Open Banking, Transactional Analysis, Consumer Insights, Data-Driven Growth, Credit Decisioning, Credit Risk Management, Segmented Banking Solutions

Services & Products

Enrichment of Transaction Data
AI Analytics
Personalization and Financial Wellbeing
Creditworthiness Assessment
Intelligent Search
Productivity Enhancement (Copilot)
Actionable Insights (Action Hub)

Target Customers

Retail Banks Credit Unions Community Banks Fintech Companies Lenders Core/Digital Banking Platforms Developers

Funding Rounds & Investors (7)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round Undisclosed 1
Yellow Ventures
01 Jul 2024
Venture Round Undisclosed 1
GS Growth
29 Mar 2023
Corporate Round Undisclosed 1
TransUnion
31 Jan 2023
Series B $80.00M 2
Outward VC, TDR Capital
07 Jun 2022
Series A $20.00M 10
9Yards Capital, Goldman Sachs +8
03 Feb 2019
Seed Round £1.50M 4
Force Over Mass, Outward VC +2
24 Oct 2017
Seed Round Undisclosed 1
Edward Cooper
21 Jan 2017

Bud Alternatives & Competitors

View All Alternatives
Bud vs
Basiq
Basiq Australia

The Building Blocks of Financial Services

Acquired
55 employees
Finance, Financial Services
Bud vs
Finastra
Finastra United Kingdom

Innovating Finance Together

Debt Financing
12504 employees
Financial Services, Fintech
Bud vs
Revio Insight
Revio Insight United States

Our platform helps banks and credit unions multiply productivity without adding headcount.

Series A
12 employees
AI, Analytics

FAQ About Bud

Providing deep and accurate customer context from transaction data for hyper-personalized digital banking experiences
Bud was founded in 2015.
Bud is headquartered in New York, United States.
Bud operates in AI, Data Analytics, Financial Services, Fintech and Banking. Its work centres on AI in Financial Services, Customer Contextualization, Hyper-Personalization and Transaction Data Enrichment. Its customers include Retail Banks, Credit Unions and Community Banks.
Bud has a B2B, SaaS and API business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Bud has approximately 304 employees.
Bud has completed 7 funding rounds, raising a total of $101.50M.
Bud offers: Enrichment of Transaction Data, AI Analytics, Personalization and Financial Wellbeing, Creditworthiness Assessment, Intelligent Search, Productivity Enhancement (Copilot), Actionable Insights (Action Hub).
Top alternatives and competitors to Bud include Basiq, Finastra, Revio Insight, Spade, Moneythor. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Bud and Basiq are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Bud, https://bouncewatch.com/company/bud, updated 10 February 2026. When citing, please name BounceWatch and link this page.

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