Buynomics

Buynomics, founded in 2018 and based in Germany, specializes in revenue growth management via AI-driven insights. Their innovative platform processes existing consumer data to create Virtual Shoppers, which simulate real purchasing behaviors with unparalleled accuracy. This enables businesses to optimize decisions around pricing, promotions, and product offerings, reducing reliance on traditional market research tools like focus groups.

The company operates primarily within the SaaS and Machine Learning sectors, providing a holistic approach that identifies the connections between various revenue levers. Buynomics recently secured a substantial €27.50M in a Series B investment round, which closed on 20 March 2025. This round was backed by prominent investors including Insight Partners, Seedcamp, and Forestay Capital, among others. The fresh capital underscores investor confidence in Buynomics’ potential to sustainably enhance profitability for consumer-focused businesses.