Caddis is a new corrective eyewear brand that aims to cater to the needs of discerning individuals with reading glasses. With the slogan "Get older. Own it. See stuff.", the company is addressing a common issue as 90%* of people over 40 years of age develop Presbyopia. This condition makes reading and viewing screens difficult at close distances, impacting the everyday lives of many individuals. Caddis seeks to provide a solution by offering self-prescribed magnified corrective eyewear, aiming to make the experience of using reading glasses more comfortable and stylish.
Founded in 2016 and headquartered in the United States, Caddis recently secured a $16.72M Venture Round investment on 29 September 2022. This injection of funds is poised to support the company's expansion and development efforts, enabling them to reach a wider audience and potentially disrupt the traditional eyewear market.
With its unique positioning in the Consumer Goods industry, Caddis has the potential to resonate with a significant portion of the population and redefine the way reading glasses are perceived. The recent investment signifies a vote of confidence from investors and highlights the potential for Caddis to make a meaningful impact in its target market.