Belgium
Cake, founded in 2018 and headquartered in Belgium, is revolutionizing the Finance and Financial Services industries with its innovative approach. The company's slogan, "One free app to manage all your accounts," succinctly captures its core mission.
Through its comprehensive platform, Cake provides value to companies, banks, and consumers by creating new revenue streams via financial transaction processing. Their product, Cake for Banks, features white-labeled solutions that integrate cashback solutions into existing banking apps. Meanwhile, their Cake for Business platform analyzes anonymized consumer purchasing behavior, offering companies targeted marketing opportunities with cashback discounts and real-time market insights.
The company attracted significant attention with a €4.60M Seed Round investment on 13 January 2022, with backing from notable investors such as Seeder Fund, Sambrinvest, Truffle Capital, and Freshmen Fund.
